In the era of globalization, one of the most powerful sources for expanding business is the Internet. Since Internet is the source where every individual can express themselves freely on social networking sites like YouTube, Facebook, Instagram, without any limit. Nowadays social media can be considered as a new medium of word of mouth. This is because people are more likely to turn to the Internet for news and interesting products in the market rather than using any newspaper or other form of technology. Furthermore, these digital platforms play a very significant role in influencing consumer preferences and attitudes. Content creators on digital platforms like YouTube are becoming aspirational figures who have a strong influence in the minds of consumers. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get Original Essay Over the past 5 years, makeup is becoming a trend and exploding in the beauty industry showcasing the various varieties of high-quality beauty products that can change an individual's appearance, especially in developed areas where people followed the latest trends and loved to wear makeup based on their foundations. As YouTube is the site where people are very busy using it for their business because they really feel the value of it because it has a unique platform from where every single person can see the latest updates of anything from the entire world. It is basically a video sharing site where several people who have had a makeup business upload their videos and share them with the whole world which leads to the source of promotions and also helps in increasing the revenue of the business by providing tutorials paid on YouTube. As YouTube is the only way people trust and learn about all the latest trends. Every day users search for answers to their questions and problems. This presents a great opportunity to build authority for your business and reach your target audience by offering expertise in the form of short videos with tips and tricks. Furthermore, in the last 10 years YouTube has got around millions of positive reviews on its websites which clearly indicates that majority of the population is active on YouTube and this is the main reason why the expansion of small business owners in the YouTube industry has successful in a very short space of time. As now there are many YouTube content creators in the field of beauty segment. Basically these creators are known as makeup bloggers because they are the people who inform the public about current makeup trends and its recently launched products in the market. The result indicates that the dimensions of the source credibility model in most cases significantly influenced the purchase intention across videos presented by beauty vloggers on YouTube. Also, some YouTube bloggers sell their products using the advertising technique. For example, last year a childhood friend of mine uploaded a makeup tutorial on her YouTube channel, after uploading the video it got around 10,00,000 views in 5 days. In that blog she posted the product information which results in high demand for that product and followers start contacting her to buy the product which clearly indicates that YouTube is a powerful source to become a small business owner in a very short period of time. Time and blogger also get motivated towards her tutorial field and acquire a special image in the eyes of the public which helps her to increaserevenue in the future. To understand the attributes of successful expansion of makeup business through YouTube is Maybelline company. It is the company that provides its customers with a makeup product. Looking at the brand Maybelline is a best-selling cosmetics company worldwide and a leader in the Nielsen "Top 10" health and beauty list with over $86 million in sales as of the end of January 2016. Maybelline's communications strategy includes use of social influencers to promote trends and products in the social space through the use of YouTube advertisements. In 2008, YouTube Marketing found that 87% of product tutorials shown on social media sites are significantly increasing due to blogger acts and online videos. Social media hype gives a strong platform to YouTube makeup tutorial. As makeup bloggers motivate customers with their videos in such a way that they express them and influence people to wear what they are seeing. Sometimes most of the cosmetics companies open a joint venture application with the famous makeup bloggers in the beauty segment to use them to promote the company's products on YouTube channel. This phenomenon will result in an increase in brand awareness and perceived quality, which will strongly influence the purchase intention of the reference market. In response to the promotion made by these beauty vloggers, viewers of their YouTube channel would either purchase or not purchase the promoted product. The approach that people are more engaged in YouTube tutorials, because by watching the tutorials the audience gets a clear understanding of the product and they also learned how to use the product and what steps they should do first while using the products, that's why the beauty industry is becoming more and more popular as the public gets what they want from the blogger: the ease of the concept of beauty. Therefore tutorials create a strong image of the product which creates awareness in the market era and people learn the particular features to use the product. Furthermore, the audience gets a pleasant viewing experience. And on the other hand, social media helps in brand marketing of a product to promote it. This contributes to the academic and practical fields in exploring the impact of digital platforms on consumer preferences and attitudes. On the other hand, no doubt in recent times the expansion of small businesses in the field of fashion bloggers is also creating a huge demand in the era of fashion industry. . As social media is one of the marketable options for fashion bloggers to put the strong effect of fashion in the eyes of people. A good fashion blogger also adds value and expertise because they discover, evaluate, compare and present products to a wide audience. And the blogger also helps explain how the products can be used to achieve a particular look. If we talk about the financial situation, the main factor that contributes to becoming a blogger who earns a lot of money, then the blogger first advertises his name in the market and informs the audience on the blogging channel that will definitely help in increasing the volume of money. Like some social media applications like Instagram, Facebook is the main headline for bloggers. Because most of the bloggers start their career from these sites. Because fashion is driven by trends within and outside the fashion industry, fashion blogs and other "new media" outside the control of the traditional establishment represent a disruptive innovation for the social dynamics of the masses. media and fashion consumption in the modern consumer society. The term “More Followers More Money”.