Index IntroductionReasons for the underrepresentation of Vietnamese women in the mediaImportance of including women in the mediaSolutions that can bring about changeConclusionIntroductionFor a long period of time, Asian and Pacific Islander culture and community have not given giving women the chance to show their potential. This is simply because they believe that women are incapable of behaving like men. Several reports said a very limited number of Vietnamese women were allowed to take part in the media. There have been gender stereotypes against the portrayal of women in the media. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay Despite the fact that Vietnam is making many efforts to achieve gender equality, it is clear that there have been very slight improvements because the public perception of women has not changed much (Heberle & Mark, 2009). High female literacy rates and ensuring equitable participation in the workforce are some of Vietnam's efforts. Reasons for the underrepresentation of Vietnamese women in the media There are various issues that are considered traditionally feminine and are left up to women when it comes to the media. These include family issues, child care and even women's rights. Men, on the other hand, usually cover media issues related to foreign policy, science and technology, politics, economics, real estate, the military and security. This is a clear indication that a large number of media-related issues are left to men, while a very limited percentage are left to women. This means that Vietnamese women are believed to be incapable of performing media tasks that require a lot of experience (Anderson & Jaynie, 2009). The lack of visibility in the media has contributed to this situation because it has led a large number of viewers to believe that women are incapable of qualifying for various positions in the media. Although Vietnam recognizes levels of gender inequality, public perception makes it very difficult for efforts to achieve gender equality to succeed. Much of the public believes that women should focus primarily on caring for their families and leave other tasks to be performed by men. This is evident due to the different reports in each group in the media; you will find that only one woman works with two men. The gender ratio varies depending on the media platform, but most of the women who were lucky enough to participate were given speaking roles. Considering the various categories of women's representation in media in Vietnam, such as broadcasting, streaming and film participation, there is a huge underrepresentation of women with more than three-quarters of media positions given to men. Different areas of the media have also been politicized, which ends up lowering the numbers of female representation in the media. Considering the case of Hollywood where the casting is for women who are forty years old and above, it is a clear indication that the skills of young women will not be used because most of these chances are also given to men. Only a quarter of members are women (Goldstone & Jack, 1998). Furthermore, the levels of female sexualization in different media platforms also vary but, in most cases, they are asked to be partially naked, especially in broadcasts and streaming, rather than women. the films. TOa greater percentage of women are required to wear sexy clothing and in other cases the level of nudity must be high and even attractive. This sexualization is concerning because it makes some women anxious as they feel that appearing while partially naked will have many negative effects on them. Body shaming and objectification are also other issues that could arise from the issue of requiring women to dress scantily. In addition to being denied the opportunity to work in the media, this issue has discouraged many women who wanted to work in the media. Many of them still fear that their culture does not allow them to be seen partially naked and acting against this will have many negative effects on them and their lives. Considering the situation of what happens behind the camera, a large number of males are the directors of series and films with different scripts with very little chance of being left to women. Women are poorly represented in this case because, out of seven people, only one is a woman and the rest are men, especially in the case of a popular media. It is only in TV and digital series that the number of female directors is greater than in the cases of film directors and streaming directors. For the script, there is no significant change because the representation of Vietnamese women is still low with a large portion of the different positions being assigned to males (Kurashige, Lon, 1964-Murray, & Yang, 2003). Broadcasting ranks highest when it comes to giving women writing credit, so around 31% of screenwriters are women. Streaming and filming affect approximately 25% and 10% of female writers respectively. This demonstrates a very low level of representation of women in the media. When it comes to series creators, less than a quarter of them are women. The different platforms were equally represented. There is a clear indication that the relationship in terms of gender between the director and the character is very important because, in every story where the director was a woman, there were also more women or girls on screen than males. This means that it is believed that women can only handle those of their own gender better than cases of the opposite gender. Since the number of female directors is still low, the number of women on screen will also remain low unless the number of female directors is increased. Considering the case of executive suites, there are still many cases of Vietnamese women's representation in the media. On the board of directors and in general management only less than 20% of employees are women. This shows that most of the decision-making processes are under the influence of men and it is therefore difficult for them to make a decision in favor of women. When several key responsibilities and supervisory authorities of the entire media industry are controlled by men, women will not be easily represented unless changes are made to media leadership (Goldstone & Jack, 1998). According to reports, it is also clear that the representation of Vietnamese women in the media decreases rapidly as the level of power increases and this is why there is very low representation of women in most executive ranks. another key factor that is leading to the poor representation of Vietnamese women in the media. There are a large number of characters from the United States while Asians are underrepresented. There are high levels of invisibility because a large number of streaming, television or film stories do not feature any Vietnamese women speaking on screen. Films, broadcasts and streaming have a very low number of Vietnamese women (20%) allowedspeak on the multimedia platform. It's the only cable that has shown some improvements in terms of its representation of women of Asian descent. For different media platforms, women of Asian descent are the ones who are shown in sexualized clothing, which requires them to expose their skin in a way so that they can appeal to the public (Anderson & Jaynie, 2009). This is a clear indication that women of Asian descent have not yet been recognized in the media landscape where a large percentage of it has been whitewashed. In terms of ethnic diversity, the media industry has had disappointing results as most speaking characters in films and television are mostly white. Vietnamese women have also been underrepresented on the basis of their race when it comes to choosing directors. various multimedia platforms. There has been less than 20% representation of women of Asian descent in broadcast, film, streaming and cable. Being underrepresented among directors also has some implications as it also leads to the underrepresentation of female characters of Asian descent being shown on screen in television, films and digital series. This has negative effects on the media because talent is no longer taken into consideration but depends on the person who appears on the screen. Importance of including women in mediaIf the number of Vietnamese women increases when it comes to the media industry, there will be many benefits for Vietnamese women and people and for society as a whole. This will help change the stereotypes that women cannot perform particular tasks when it comes to media and this will allow society to allow a large number of women to take part in different media platforms. This will also help reveal the different talents and skills possessed by women which have not been utilised. This will also help empower women as it will provide them with an opportunity to explore their potential. Increasing the levels of representation of Vietnamese women in the media will help create more job opportunities and will also create opportunities for girls in Vietnam and the world at large because they can see a bright future ahead of them, especially if they aspire to work in the future in different media platforms (Kurashige, Lon, 1964-Murray and Yang, 2003). Gender inequality will also reduce if the level of representation is increased and this will help change the culture that does not give girls the recognition they need. This will also help develop society because giving everyone equal opportunities will lead to the generation of a wide variety of ideas that can be beneficial to the development of Vietnam and the world in general. Ensuring the inclusion of Vietnamese women in different media companies will also lead to a greater diffusion of the message that the media intends to spread. This is because more and more women will be interested in watching different films, shows and streams where people of their gender have had the opportunity to participate in these media platforms. Solutions that can bring change In order for the number of Vietnamese women in the media to increase, different approaches should be implemented so that the value of women can be improved and the recognition of women. Different organizations need to work in unity to ensure that these stereotypes are changed and that the culture begins to value gender equality in the media. One of the strategies that can be applied is to provide gender equality training in different formal journalism institutions (Anderson & Jaynie, 2009). This will help change the minds of future media students. This will lead to increased levels of.
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