IndexExecutive SummaryIntroduction and ContextContextMarketing MixProductPricePlacePromotionMicroeconomic EnvironmentMacroeconomic EnvironmentConclusionExecutive SummaryThis report is based on the “Oreo” brand owned by Mondelez. Oreo was introduced in Australia in 2001 and has gained popularity around the world. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get Original Essay Market analysis is introduced to solve and understand the impact of the market, which will influence the brand to compete with other brands but not limited to political, economic, socio-cultural, technological and legal factors. Micro and macroeconomic factors will be discovered to analyze brand strength, weaknesses, opportunities and threats (SWOT). Marketing mix analysis includes the 4 Ps which are product, place, price, promotion. The reason for using the marketing mix is ​​to put the right product in the right place at the right time and price. It is important to reflect the different elements that contribute to the promotion of a brand and its product. An Oreo market character is used to determine consumer behavior based on age, region, gender, education. Introduction and BackgroundRecently, Mondelez International introduced Oreo to the Australian market. Oreo Thins were first introduced in the US and China, but are now available in Australia too. Oreo has grown 19.8% in the Australian market over the past year, and in response to Oreo's growth, investment in Oreo has increased. The main goal is to change Oreo because they want Oreo to become the most iconic brand in the world. To achieve this they introduce Oreo Thins, which is their biggest innovation yet. Oreos are quite famous among consumers as nowadays restaurants like Hungry Jack's and Mcd provide Oreo shakes which customers like. The sale of Oreo is increasing day by day and is popular among everyone everywhere. While they are launching new things in marketing, like recently they launched Oreo Thins, which many consumers like. Oreo has become very popular in Australia. BackgroundOreo was first introduced on March 6, 1912 in the United States. It is the best-selling brand in the United States. Oreo was introduced to Australia in 2001. It was invented by Sam Porcello and he also created a range of Oreo biscuits covered in dark chocolate and white chocolate. The Oreos are made on newly installed factory lines at the Mexico plant and the cookies are still made in the United States. In Australia, it was introduced in 2001 and since 2001 Oreo is popular among everyone. The wonderful concept of Oreo supports all marketing efforts. Consumers liked this marketing effort and it is now the largest brand investment in Australia.Marketing MixOreo's marketing mix analyzes the brand's business covering the 4Ps (price, place, promotion, product) and strategy marketing of Oreo on advertising, price, brand distribution .ProductOreo is a leading biscuit brand present in hundreds of countries. Oreo's main product is the two chocolate wafers separated by a cream filling known as a chocolate sandwich. However there has been more development in terms of launching different variants of the Oreo product to meet wider customer needs. They vary in shape, flavor and some are different from sandwich biscuits. Some of the famous Oreo products in the marketing mix are: Double Stuffed Oreos Sugar Free Oreos Gold Oreos Thin Oreos The main factor has been the design of the product in different varieties which has attracted a large customer base for the product. Even the.