The Walt Disney Company (DIS), commonly known as Disney, is the world's most beloved media and entertainment company, headquartered at the Walt Disney Studios in Burbank, California. This company is the second largest media conglomerate in the world in terms of revenue, after Comcast. It was founded on October 16, 1923 by brothers Walt Disney and Roy O. Disney. Diversifying into live-action film and television production from the animation industry, Disney created a corporate division and operated a vast international entertainment empire across four business sections, including Disney Media Networks, Walt Disney Theme Parks and Resorts , Walt Disney Studio Entertainment and Walt Disney Studio Entertainment. Disney Consumer Products & Interactive Media. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay The media network is a primary unit of The Walt Disney Company that includes various cable channels and television networks, television production and distribution operations, as well as owned and operated television and radio stations. The company's Walt Disney Imagineering Parks and Resorts unit designs and develops new theme park concepts and features, particularly resort properties. The Studio Entertainment segment produces and acquires live and animated images, direct-to-video content, music, songs and live theatrical performances. This segment included the most famous companies in the United States and around the world. For example, ABC Television Group (television network), ESPN, Walt Disney Parks & Resorts US., Lucasfilm and Marvel Entertainment, are the top 5 companies owned by Disney. Disney Consumer Products and Interactive Media also develop toys and apparel; and has published computer games, primarily for mobile platforms, books, magazines, and comics. Mickey Mouse, a cartoon created in 1928, is Disney's main symbol and mascot. In 2016, Disney reported consolidated revenue of approximately $55.37 billion. As for November 2017, it has a market capitalization of approximately $161.09 billion. Its Media Networks, Theme Park and Resorts and motion picture businesses accounted for about 90% of its revenue in 2017. Company History Walt Disney landed in California in the late spring of 1923 with many expectations and little else. He had made a cartoon in Kansas City about a little girl in a world of cartoons, called Alice's Wonderland, and concluded that he could use it as a "pilot" film to offer a progression of these "Alice Comedies" to a merchant. After arriving in California, he became successful. A New York merchant, MJ Winkler, contracted to distribute the "Alice Comedies" on October 16, 1923, and this date marked the beginning of the Disney organization. Initially known as the Disney Brothers Cartoon Studio, with Walt Disney and Roy as equal accomplices, the organization soon changed its name, upon Roy's recommendation, to Walt Disney Studio. Walt Disney had been making his Alice comedies for a long time, as early as 1927. , he chose to instead switch to an entirely cartoon series. To star in this new arrangement, he created a character called Oswald the Lucky Rabbit. Within a year, Walt made 26 of these Oswald children's shows, but when he tried to get some extra money from his wholesaler for a big year of cartoons, he discovered that the dealer had gone behind his back and signed off on almost all of them. his animators, who wanted to make Oswald's shows for children in his personal studio for less money without Walt Disney. Reaffirming his agreement, Walt understood that not.