Samsung is pushing the boundaries of technology by integrating technology into customer relationship management. Since 2003, for example, the company has used mySAP as the basis of its marketing campaign. The application runs on Android equipment allowing customers to get all the services they need from an office in the comfort of their home. The application allows professional access to the entire sales process remotely as it allows you to place orders, estimate the price and request an item (Cioca, 2013). Multipurpose tools help field teams create quotes and offer discounts on the spot. As a result, it becomes possible to achieve greater revenue and customer satisfaction. Additionally, the customization of the company's support website attests to the extent to which the company uses technology to manage customer relationships. From the support website, a customer can get a wide range of advice on problems that customers may encounter while using its products. Therefore, customers find it easy to orient themselves with new products. Also, any problem you encounter gets an immediate solution. For example, if a customer has problems installing a device on their device, they will receive a solution already provided. As a result, customers will feel satisfied, thus promoting brand loyalty. Furthermore, the site provides an overview of all new and existing Samsung products on the market. Therefore, while seeking support, customers become aware of other products offered, thus increasing brand awareness (Cioca, 2013). Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Customer value at a higher level refers to the benefits a customer perceives they get after purchasing a particular product. Samsung uses technology extensively to deliver customer value, for example in its branded prepaid cards (Grant, 2010). Faced with strong competition in the UK, Samsung decided to use prepaid cards, as they were responsive and therefore offered a competitive advantage. The card could contain multi-incentive programs, offered the ability to deliver any program using a single interface, the platform allowed for easy market entry and customizable products, and helped customers associate the benefits of using the card with the Samsung brand. As a result, the company reported a 137% increase in holiday sales for the 2012 financial year. Additionally, Samsung uses efficient manufacturing technology to lower prices compared to Apple and help provide real value to its customers. However, the low prices do not compromise the quality of its products, as the quality of Samsung products remains respectable globally. Indeed, in other markets such as the United States and Europe, Samsung is the device of choice for those who consider Apple products too expensive (Grant, 2010). Additionally, the company has invested heavily in the production of lithium-ion batteries to ensure that its devices stay charged longer. As a result, the company is able to offer its customers real and perceived value. Finally, the company uses the latest display technology to ensure it offers the best value to its customers. Through its devices such as Galaxy 6 and Galaxy Note 4 which reach a density of over 520 pixels, the customer receives the best value from Samsung. To communicate with customers, Samsung uses the latest technology, especially SAP. By using SAP CRM software, the company is able.