Topic > Airbnb Business Organization Review: Culture and Stakeholders

Airbnb is a new form of accommodation The Van Gogh-inspired Airbnb room in Chicago. Airbnb is an online community marketplace that connects people looking to rent out their homes with people looking for accommodation. Founded in San Francisco in 2008 as a start-up, the company has grown into a global booking platform. It contributes to the movement of more than 60 million people in 192 countries. The company has 1.5 million listings and has served more than 35 million guests to date. Every day Airbnb welcomes more than 140,000 people to stay in its vacation homes. In 2012 it surpassed Hilton Hotels in terms of number of nights booked. The company was valued at $31 billion in March 2017 and the personal fortunes of its three founders, Joe Gebbia, Nathan Blecharczyk and Brian Chesky. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay Airbnb uses an aggregator business model, like Uber or the Indian company Oyo Rooms. It does not have a linear business model like traditional hotel chains such as Marriott, Hilton etc. Traditional hotel businesses must invest millions in building and maintaining their properties. Airbnb's key assets are people and so it doesn't have to do any of this. This allows it to grow incredibly quickly at zero marginal cost. People can list available space on the platform and earn extra money from what they get as rent for their properties. As a platform, it also allows travelers to connect with local hosts and book homestays instead of expensive hotels, saving them money and allowing them to “live like a local.” Personal profiles and rating/review systems help travelers make an informed decision about hosts and what's on offer. Hosts can also choose who to rent their space to. These help build trust and reputation in the community. In addition to travelers and hosts, Airbnb's business model also includes a huge network of freelance photographers in every major city around the world. They visit a property and obtain high definition photographs of the property. These high-definition photographs improve your click-through rate and help you get more responses. Airbnb pays these photographers directly. Tosi was an in-house financial wizard, creating a hedge fund-style investment fund for Airbnb with stocks, currencies and other investments that contributed up to 30% of the company's cash flow. Airbnb's marketing strategies are brand partnerships with KLM Royal Dutch Airlines, UK bookshop chain and French government. Secondly, through influencers such as journalists, bloggers, Youtubers and Instagram stars to spread awareness across all social media. Finally, they take risks and build community by creating trust among users. They also build in regular communications, detailed profiles, and in-depth review to make the engagement phenomenal. Airbnb's ownership type is corporate. Airbnb's mission is to live in a world where one day we can feel at home everywhere and not in a house, but truly at home, where you belong. Airbnb's vision is "Belong Anywhere". Airbnb Goals are keen to work internationally to remove bad actors in our community who are causing disruption to their neighbors and will set up a 24/7 neighbor hotline where we will respond to complaints, for help the world share the place they live. love with the people of the world and create a world that embraces the economy of.