IndexSummarySituation AnalysisStrengths:Weaknesses:Opportunities:Threats:Target MarketsMarketing MixIntended Role of Advertising in the Communication MixExecutive SummaryOur favorite advertising product is Cinnamon Roll Hot Chocolate and the alternative is the hot chocolate milkshake with cinnamon rolls. The hot version contains vanilla, cocoa powder, milk, homemade whipped cream, a taste of homemade cinnamon roll. The cold/milkshake version contains the same ingredients but with the option of blending a scoop of chocolate or vanilla ice cream. Sizes offered include 12-ounce and 16-ounce cups. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay The situation analysis Strengths: Our product combines convenience while offering the nostalgic taste of hot chocolate all year round. Additionally, hot chocolate with cinnamon rolls is helpful for non-coffee drinkers to enjoy a tasty, less caffeinated beverage. Another strong point are the wide alternatives to consider for the hot and cold seasons. Another selling point of our product is food allergy and digestive sensitivity, including gluten-free products, sugar substitutes and dairy-free milk, making the product suitable for vegans. Weaknesses: Our product includes the challenge of maintaining hot chocolate sales outside of the usual season. Another is to reach people in our target market, but sometimes that can be out of reach. For example, children and young adults usually do not purchase a product themselves or simply may not have the money to spend. The industry and competition play a huge role in determining how well and how strong our marketing plan can hold up. The way we can stay on top of this is by patrolling the opportunities and threats of our product. Opportunity: This is offered through the unique style of our products. For example, we offer a basket of hot chocolate, which can be a smart gift idea for the holidays. Homemade ingredients can influence greater sales potential to customers. Another is the milkshake option that can maintain sales even out of season. Finally, we will target our audience with more options than just hot chocolate. Threats: The downside is the threats that unfortunately all businesses face. One is competing food service stores that sell specialty drinks, which can include Starbucks, Dunkin Donuts and Wawa. These are booming companies that offer similar options, but will not remain a threat if our product embraces uniqueness. Allergies to various ingredients represent one of the major threats a business can face. One way to avoid this is to have a sign indicating the ingredients in our product. This will inform customers and in return they will have to confirm if they have any allergies in the recipe. Without knowing customers' needs we will not fully satisfy our product. Target Markets The target market of our product will attract specific groups of people including college students, parents and children, working commuters. The product can be sold in universities and attract college students who do not normally consume hot chocolate in school cafes. Another is that parents and children sometimes go with parents on errands, which increases the chances of stopping at a local coffee shop. Then there is obviously the use of corruption. All you need is copy of the hot chocolate ad to get kids toask their parents for the sugary-looking, tasty drink. Parents will sometimes want one individually too; after all, perhaps not everyone is allowed to give in to our cravings from time to time. Finally, commuters going to work are looking for a pick me upper to start the day. One thing to keep in mind is that not all people choose coffee as a mood booster. Therefore, hot chocolate can be the perfect way to start the day right for this particular group of people.4.)ObjectivesThe objectives of the marketing plan will inform customers to persuade and remember them. Our Cinnamon Roll Hot Chocolate has a creamy vanilla chocolate base with a cinnamon flavor, topped with homemade whipped cream sprinkled with cinnamon candies for garnish and a sample of cinnamon rolls. The alternative is the Hot Chocolate Milkshake with Cinnamon Rolls, which includes your choice of vanilla or chocolate ice cream with our house-made chocolate mix and a sample of cinnamon rolls. More importantly, our method of coaxing our hot chocolate recipe will please anyone who has a lactose intolerance or allergy of some kind. We will also be serving gluten-free cinnamon rolls, but in limited numbers due to budgetary reasons and lack of sales popularity. Another method of persuasion that we will use is to offer an additive powder of vitamin C, D, zinc and iron to the mixture. This leaves a healthier alternative for kids who want to convince their parents that the sugary drink isn't so bad. Additionally, adults looking for healthier alternatives will benefit.Marketing MixOur product marketing mix specializes in hot chocolate with cinnamon rolls for non-coffee drinkers. The price we calculated by comparing other competing foodservice stores comes to a comfortable average price of a total of… for this size. We will then promote our hot chocolate by hosting a Customer Appreciation Week, a week in the months of April-July. This will include a half price happy hour from the original price from 4pm to 6pm. This will increase our sales during the off season for hot chocolate. Another way to promote is during the holidays by holding a hot chocolate gift basket raffle. The place we choose to market our product has everything to do with location. Therefore, our product will be found in corner cafés/major cities, university cafés and high school food courts. Intended Role of Advertising in the Communication Mix The intended role in the communication mix is ​​to advertise through digital and social media. We will send emails to local areas about the new product, create a web page on Facebook to advertise, post a video for a more visual announcement. Distribute samples in local cafes, school cafes/stores. Distribute coupons to attract our target market to start sales; Sponsor seasonal festivals: Rent a booth/vendor to hand out samples. Our creative advertising strategy will begin with our product positioning that will provide service identification through the promise of a gourmet tasting beverage, made the way the customer wants it every time. time. The main message we will publish is customer satisfaction. If the drink does not satisfy the customer we are more than happy to make it again. A jingle we created that can represent our product well is "We're not just cinnamon hot chocolate, we're on the air all season long!" The differentiation of our product is the charm of.