Another aspect of popular culture that we can take for granted is fashion. Fashion itself is a reflection of social, economic, political and cultural changes. It expresses modernity, symbolizing the spirit of the times. Fashion trends are constantly changing and many people repeatedly try to change the way they dress and look even if they don't necessarily like it. Fashion plays an important role in our society. Let's say you're standing in line waiting to check out and the magazine covers ooze fashion. Stylists make movie stars wear what they think the season should call for. Each film or television program has carefully chosen the aspect it wants to represent. Every advertisement may not be about fashion, but clothes are a subliminal way to capture their intended audience. Fashion reaches every corner you turn. The market reaches elementary schools because most children “want to integrate”. High school is a great focus for young teenagers to have what everyone else is wearing and at this age children are very self-aware; they also attend primary school. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay Today fashion is not just a style or simply wearing what you like, but it is also an open door to stereotypes and judgments. Girls, for example, are immediately classified if they wear a short skirt or dark makeup and boys might be labeled homosexual if they wear colors associated with girls such as pink or purple, in most cases even if they wear jewellery, especially in countries like India, Saudi Arabia and Uganda which are still very unaccepting towards homosexuals. Teens and adults feel pressured to fit in, to dress like their friends or relatives, to buy designer clothes they can't afford simply to be part of society's trends. Weddings, for example, are a huge source of money for the fashion industry and people spend almost their life savings on the special day that every little girl dreams of. Fashion moves money which also helps the fashion economy to separate classes in society. There are endless restaurants, social events and churches where fashion plays an important role. These fast fashion brands, known for bringing democracy to the once elitist world of fashion, have created a following of consumers who engage in impulse buying, being blinded by the thrill. to own something new as often as possible. Over the past thirty years, the luxury industry has focused completely on profitability, and quality has become a secondary objective for luxury tycoons. Producing the most valuable merchandise is no longer their primary focus. The focus has shifted from what the product is to what the product represents. To achieve this, big luxury companies have intensively promoted a brand's heritage, hiring a young designer to give it a modern twist and splashing the logo on everything from bags to bikinis. The product itself is no longer the center of attention: it's the brand that speaks. Works Cited Barnard, M. (2014). Fashion Theory: A Reader. Routledge. Crane, D. (2012). Fashion and its social agendas: class, gender and identity in clothing. University of Chicago Press.Davis, F. (1992). Fashion, culture and identity. University of Chicago Press.Entwistle, J., & Rocamora, A. (Eds.). (2006). The molded body: fashion, clothing, and modern social theory. Polity Press.Kawamura, Y. (2005). Fashionology: An introduction to fashion studies. Berg Publishers.König, A.,..