Inception is a 2010 psychological science fiction action film written, co-produced, and directed by Christopher Nolan. The film features an international cast starring Leonardo DiCaprio, Tom Hardy, Ellen Page and many other A-list actors (Zeitchik). It stars DiCaprio as Dom Cobb, a thief with the rare ability to enter people's dreams and steal their secrets from the subconscious. Wanted for his crimes and unable to visit his children, Cobb has been offered the chance to regain his old life as payment for doing an impossible job of planting an idea in the subconscious of a targeted person , and the process is called "Inception". .” Inception's official budget was $160 million, a cost split between Warner Bros. and Legendary Pictures (Fritz). Inception premiered in London on 8 July 2010; and eventually hit theaters the following week. The film grossed over $828 million worldwide, becoming the fourth highest-grossing film of 2010. The film was incredibly successful, winning four Academy Awards and is considered one of the best films of the 2010s, receiving praise from criticism for its screenplay and visual effects. , soundtrack and ensemble cast. The success of a film depends on many key factors, obviously a well-written script, cast and crew are important, but the most important thing is the marketing and the techniques and strategies used. This film especially relied on the poster as a marketing strategy to get people's attention and they successfully constructed a poster with the right ingredients and successful rhetorical strategies that generated a lot of interest around the film. While using the charm of pathos, the Inception movie poster conveys many hidden messages that attract a specific audience to go see this movie. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essayThe first thing that the person who looks at the poster sees is the very unusual image of the street on which the main characters are located as seen in this photograph is practically impossible. The long city street is bent upwards, as if it is bending, allowing the audience to take a second look to understand what exactly is happening in the image. This suggests that the film is dramatic and mysterious. This image is also dark and involves blues and blacks, this type of lighting is usually for thriller and science fiction films, so it attracts this type of audience. The main image consists of six people in an unrealistic location, and although the names of the characters are not revealed, three of them appear to be armed, which suggests that the film is an action film with thriller aspects as guns are usually an object is a sign that the film contains action. Additionally, the characters are dressed differently, look in different directions, and have facial expressions that make the audience wonder whether they are working together or against each other. There is a clear slogan at the top of the poster that reads: "YOUR MIND IS THE SCENE OF THE CRIME." This slogan is very catchy and gives the poster an element of curiosity and adds to the overall image of the poster that something dark is about to happen. Furthermore, this slogan uses direct address to attract the viewer and make the poster seem more personal to the target audience, further convincing them to watch the film. While pathos appeals are present, ethical appeals are the primary form of rhetorical appeal used throughout the film. the poster. The star designation is at the top of the poster to attractpublic attention. There are several famous movie stars on the poster such as Leonardo DiCaprio, Cillian Murphy, Tom Hardy and others, but due to his reputation DiCaprio was given a bigger title than the other actors solely based on the fact that he is the protagonist and probably the most iconic actor in the film, even his name at the top sets expectations of the film's quality is high as A-list stars tend to opt for more extravagant and well-funded film roles, not to mention the fact that his name alone will attract more people, especially his huge fan base. Once again, all the actors' names are capitalized to make them stand out more and this to make the target audience even more interested in watching the film to find out what their favorite or favorite acting role in the film is, regardless of the genre of the movie. movie. The director's name on the poster is written in very small print, however, the arrangement of the text "From the director of The Dark Night" is important as it lets the audience know that the director also responsible for The Dark Night, which was a success thanks to its creativity and high box office sales, and was considered one of the best films of its decade and one of the best superhero films of all time. And let Nolan fans go and watch the movie. At the bottom of the poster is a billing block containing the film's credits. Within this are iconic and recognizable company logos to make the film more believable. The reference to the logo is present in the creation of the film poster. A great example is the color palette of the poster which is predominantly dark, implying that the film has dark themes, and we immediately notice the color contrast of the film's title "INCEPTION" written in a very light and stand out uppercase font with the red color which has a connotation of violence, danger, anger and adventure. Another thing we notice is the bright light behind the characters. The placement of the light at the end of the street is effective against the darker foreground and creates suspense. The viewer's eye immediately goes to the light thanks to the contrast of the poster, making him notice the deserted street which visually attracts attention. Furthermore, the thriller genre is immediately recognizable by the dark costumes of the six people in the foreground posing ready as if something is about to happen, this also creates suspense and fits the audience's thriller expectations. Please note: This is just an example Get a custom paper from our expert writers now. Get a Custom Essay The poster is quite mysterious, dark and seductive, attracting the audience's attention, and instead of relying on a lot of words, it focuses more on visual effects to capture the audience's attention. In conclusion, the Inception movie poster used many strategies to attract the viewer's attention and convince them to watch the movie, it mainly relied on rhetorical appeals and made a well-composed poster that attracted the attention of many viewers. The main thing that attracts the viewer is the color combinations; the dark colors create a thriller atmosphere for the film and the bright red gives it a feeling of danger that is common for the viewer to immediately recognize the genre. Another goal of the poster is the credibility of the film and the poster showed many things that made it believable, such as Leonardo DiCaprio's name in large font to attract his fans. This poster successfully attracted a lot of attention of the viewers and convinced them to watch the film which led to the incredible success of the film. Works Cited Caputo, N. (2013). Nolan's "Inception" and the Rashomon Effect.,.