IndexAbstractIntroductionLiterature CollectionResearch MethodologyConclusion and SuggestionAbstractGuest satisfaction is the key factor for sustaining any organization in the present competitive era. Service providers must understand their guests and design their services in such a way that the guest gets the maximum satisfaction possible. The purpose of this study is to measure guest satisfaction in hotels in Punjab. The study will also provide Guests with various suggestions to make their services increasingly efficient and effective. To conduct the survey, a well-structured questionnaire is used to collect primary data from the respondents. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay The sample size for the study is 130. Sample variance and confidence methods are used to determine the sample size. The researcher adopted a simple random sampling technique to collect the data. Based on the results, 40% of the respondents are very satisfied with the hotel's security, while 20% are very dissatisfied with the hotel's location. With each attribute the level of satisfaction changes, making it clear that Guests rate their satisfaction differently for each individual attribute. Finally, it has been demonstrated that guest satisfaction in hotels is high. Keywords: Guest Satisfaction, Hotel Industry, ServicesIntroductionGuest satisfaction is a growing concern in the hotel industry and numerous studies have been conducted in this sector by different researchers. Guest satisfaction has become a significant performance indicator for the hospitality industry, as it indicates the strength of the relationship between the guest and the service provider. With the change in Guests' lifestyles, a significant change has been observed in Guests' demands and expectations. For several years, the hospitality sector has shown significant growth in its growth and diversification. Since the hospitality industry is a service industry, direct interaction between the guest and the service provider is very important. The logic of marketing is to know and understand the guest so well that the product or service adapts to him and sells itself. For the smooth functioning of the company, the Guest takes on the central role in management policy. It is in this context that the effective approach to guest loyalty is to ensure a high level of guest satisfaction that is expected to produce guest loyalty (Kotler and Armstrong, 2009). In the hotel industry, personalized guest services focus on at least three key elements: greater personalization, further applications of technology and greater awareness of demographic changes. Hospitality guests will no longer tolerate being treated as a single demographic and will not tolerate a “one size fits all” mentality. Therefore service organizations must customize their services according to the needs and requirements of guests in order to have a competitive advantage in the market. Guests, being aware of market trends, will look for individually designed products, services and communications and only successful hotels will be able to communicate with each Guest as an individual with particular needs and expectations. The hospitality sector consists of all those economic operators who provide their guests with any combination of the three (3) main services of food, drink and accommodation, Foskett and Cesserani(2007). Since many modern economies are dominated by services, building and maintaining close relationships with guests can turn into rich and fulfilling partnerships. Guest satisfaction revolves around giving Guests what they expect, it is essentially about exceeding Guests' expectations so that they become and remain loyal to the company brand. Business Essay (2013) defines guest satisfaction as a term used to measure how the products and services provided by a company meet or exceed guest expectations. Guest satisfaction is seen as a key differentiator and has increasingly become a key element of business strategy. According to previous studies, it is stated that guests in hotels will use and evaluate service encounters in different departments, including front desk, food and beverage, and housekeeping, because the basis of service evaluation and the results of those evaluations will have a notable impact on the overall satisfaction with the hotel experience. In a competitive environment such as hospitality, where quality of service is vital and with increased access to information technology, guests have become more demanding and competent; the demand for measuring guest satisfaction and its influence on loyalty and retention is obvious. The difference between guest satisfaction and the attitude construct is that while guests hold preconceived attitudes or expectations, consumer satisfaction/dissatisfaction occurs only after the product/service has been consumed. The guests who filled out the questionnaires were present at the hotel at the time or had visited the hotel at least once in the last three months. The present study aims to study guest satisfaction with hotels in Punjab. The study also attempted to provide various suggestions for service providers/managers to improve their products and services. Literature ReviewGuest Satisfaction Guest satisfaction can be defined as the extent to which a company satisfies a guest's needs and desires in relation to their expectations, before receiving the product or service (McCarthy and Perrault,2002 ). Therefore, Guest expectation is the difference between Guests' expectations before receiving the services and Guests' perceptions after receiving the services. Guest satisfaction depends mainly on the construction of the value perceived by guests with respect to a product or service (Kotler and Armstrong, 2004; 2009). Thus guest satisfaction may reflect a person's feeling of pleasure or disappointment resulting from comparing a product's perceived performance or outcome relative to expectations. According to Liu and Yen (2010), guest satisfaction is considered because guests can get more benefits than the cost. Guest satisfaction is getting the most out of the value invested in a product or service. Fourner and Glenmick (1991) concluded that the concept of satisfaction holds only when the expectation is positive. Expectations from the Guest's perspective are the reference points against which a Guest forms an opinion about a service or product. Guest satisfaction begins with the first contact an organization has with a guest and continues throughout the life of the relationship, i.e. the guest cycle (Reicheld, 1996). Guest satisfaction plays the most important role in total quality management. Compared to other traditional performance measures, guest satisfaction is likely less sensitive to seasonal fluctuations, changes in costs, or changes in accounting practices (Kotler, 2006). Therefore, for a hotel to continueyour business, must ensure that guests' needs and desires are met continuously, which will ultimately lead to a strong guest base. The hotel industry is a guest-bound service and for hotel industries to market themselves as brands it is very important to be guest-centric and ensure that their guests get the best of values. To ensure that their Guests remain continuously satisfied, the hospitality manager must ensure that Guests feel welcomed, served with courtesy and efficiency in a clean, safe and protected environment with the best quality of products sold at a reasonable price ( Jones and Newton, 1997). Guest Satisfaction is a corporate philosophy that tends to create value for Guests, anticipating and managing their expectations and demonstrating ability and responsibility in satisfying their needs. Service quality and Guest satisfaction are critical factors for the success of any business (Gronoos, 1990; Parasuraman et al., 1988). Chamayne (2013) enumerated strategies that can be used to improve Guest satisfaction such as listening ears, (i.e. adequate Guest compliance management procedure or technique) pricing (adequate and reasonable pricing policy), provision of adequate safety and adequate satisfaction management, provision of quality services, courteous and timely staff, training and retraining of employees, etc. Hotels are increasing their investments to improve service quality and perceived value for guests to achieve better guest satisfaction and loyalty, resulting in better relationships with each guest (Jones et al., 2007) . As Valdani (2009) points out, a business exists only because it has guests to serve, thus making it clear that an organization only exists thanks to its Guests. The key to achieving sustainable benefits lies in providing high quality service that ultimately leads to satisfied guests (Shemwellet al, 1998). Based on the various activities performed, the main determinants of Guest satisfaction vary from individual to individual. But it turned out that many individuals/guests prefer almost the same thing. Among the three (3) main factors that determine guest satisfaction are: cleanliness, appearance and price. Knutson (1988) publicized that cleanliness and comfort of rooms, prompt service, convenience of employee location, safety and security are important. Choi and Chu (2001) concluded that staff quality, room quality, and value are the three main factors: free breakfast, airport shuttle, car rental service, atmosphere, safety, and friendly staff. Atkinson (1988) found that cleanliness, safety, value for money and friendliness of staff. Research Methodology To conduct the study, primary data was collected through a questionnaire administered to collect responses from Guests based on the various attributes of the service provided to them. The study uses a simple random technique for the survey. For the study, 200 questionnaires were distributed among the guests who used the hotel's services and 150 responses were deemed usable for the study. According to the results available in the first segment, 46% of Guests are satisfied with the cleanliness and comfort provided by the hotel. 20% of respondents are satisfied with the level of safety and protection offered by hotels. 49% of Guests are satisfied with the performance of hotel staff. 30% of the total guests are satisfied with the timeliness of the services provided by hotels. 41% of Guests are satisfied with the knowledge of hotel staff. 46% of.