The topic for our assignment is based on the entertainment industry and our chosen company is Astro Malaysia Holding Berhad (ASTRO). Astro Malaysia Holding Berhad is a Malaysia-based ASEAN content company and consumer company that aims to become a technology-led organization in the digital, broadcast, radio and e-commerce space. The founder of ASTRO is Tatparanandam Ananda Krishnan, born in April 1938 and is a Malaysian businessman and philanthropist. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get Original Essay ASTRO (all-Asian satellite radio and television operator) is one of the leading cross-media operators in Southeast Asia via Director-To-Home satellite TV service in Malaysia, Brunei, Singapore, Indonesia and other parts of the southern country -East Asia, being the only reseller of Director-To-Home satellite TV service in Malaysia. Their value proposition includes 188 TV channels broadcast across our DTH, IPTV and OTT satellite TV platforms, of which 60 are Astro branded and 72 are in HD. Their customers have a variety of options when it comes to viewing preferences such as HD, PVR, OD, IPTV services via Astro B. yond as well as on Astro Go and Tribe. They also offer a subscription-free freemium service called NJOI, which offers 28 channels, including two in HD. HD: HD service brings you a heightened sensory experience in high definition with 5x more detail, vivid colors and multi-dimensional audio. PVR: Also known as personal video recorder with which you can record your own movie and watch it at any time. OD (VOD): Watch the latest free or premium movies and drama series. IPTV: Allows us to stream all your favorite Astro programs via broadband/internet in an instant as the services we receive with IPTV are transmitted via high speed fiber optic cables and over 700 hours of entertainment on demand and download unlimited. NJOI: Astro's first free satellite TV service in Malaysia. Launched by the Government of Malaysia and Astro on 18 February 2012, with 28 TV channels and 19 radio stations. ASTRO owns 19 radio stations which include the highest rated stations across Malaysia. They launched a listening app called Raku and these radio stations reach over 15.6 million listeners weekly in Malaysia. They are one of the top Malaysian entertainment sites in Malaysia and the country's #1 YouTube channel through Astro. They are also focusing on a home shopping platform, Go Shop, available on two dedicated TV channels as well as via e-commerce and mobile. Astro has won Gold in the Media and Entertainment category of the Putra Brand Awards for the past six years, including "Brand of the Year" in 2012 and "Brand Icon" in 2013. Please note: this is just one example. Get a custom paper from our expert writers now. Get a Custom Essay Other awards include "Organization of the Year" at the 2015 National Award for Management Accounting, Gold and Silver Stevie Awards at the 9th Annual Stevie Awards for Sales and Customer Service, a Silver Award for Diversity Reporting, and inclusion in the 2015 National Annual Corporate Report Awards and a Bronze Stevie Award in the 2015 International Business Awards for Corporate Social Responsibility Program of the Year (Asia, Australia and New Zealand Category) for the Astro Kasih Sports Initiative.