IndexS.WOT analysis for Dunkin' DonutsIntroductionWeaknessesOpportunitiesThreatsConclusionS.WOT analysis for Dunkin' DonutsIntroductionThe SWOT analysis I chose is for the famous Dunkin' Donuts, precursor of the beverage and bakery products market. I thought it would be interesting to see how the world's largest coffee and baking chain stacks up against the competition. I also thought it would be interesting to gain some knowledge about the business psychology of Dunkin' Donuts compared to other popular donut/coffee chains like Krispy Kremes and Starbucks. Especially Krispy Kremes since they are mostly known for donuts compared to Starbucks, which is exclusively a coffee product in addition to the few pastries they provide to customers. The target market for Dunkin' Donuts is students and/or teenagers between the ages of 15 and 18. And young adults between the ages of 18 and 45. The founder's mission statement is as follows: Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay "Prepare and serve the freshest and most delicious coffee and donuts quickly and courteously in modern, well-selling stores." Strengths Location: Dunkin' Donuts are usually found within walking distance of schools and shopping centers Price: The cost of coffee/drinks/donuts/pastries is cheaper and more reasonable than its two main competitors (Krispy Kremes and Starbucks) Customer Service: Fast, friendly and has a “Mom's & Pop's” feel when you walk in the door. Franchisee-owned and operated: 100% of Dunkin' Donuts' more than 10,000 stores are franchised. Competitive value system: They have a twelve-point set of values: honesty, transparency, humility, integrity, respect, fairness, responsibility, leadership, innovation, execution, social management and fun store will have a different mission and different company values. In franchises there is little room for creativity as everything is regulated by the franchisee. Poor selection of coffee and drinks. Lack of innovation when it comes to products for customers. Poor discounts or coupons or absent. No e-commerce. No orders placed online or via kiosk. Donuts and pastries tend not to taste fresh. Employee pay is not competitive Store cleanliness is often poor Their original glazed donuts are inferior to Krispy Kreme's original glazed donuts Opportunities Dunkin' Donuts may transition from franchising to a corporation. In this way they would gain a double advantage. The company philosophy and core values ​​would be consistent across most Dunkin' Donut stores. And a company would offer more opportunities for creativity since it would not be regulated by strict laws on the part of the affiliate. It would offer a more competitive menu and train employees to produce these new drinks. For example, you can order a Frappuccino at Starbucks with 10-12 modifications (e.g. soy milk, almond milk, coconut milk, flavor enhancers, espresso shots, etc.). Dunkin' Donuts can also offer more than just coffee drinks like teas and smoothies. . Dunkin' Donuts may start a rewards program where customers can purchase products once they accumulate a certain number of points like Starbucks. Or they may post coupons online that offer a dozen or half-dozen free donuts when you buy a dozen. Krispy Kremes does this special promotion at least once a year and it generates a high volume of traffic/sales. More and more retail/food companies.