Index IntroductionLiterature reviewConclusionSeveral studies show the relationship between the things an individual sees and the way he behaves. In this research the impact of promotional activity and advertising among young people was analyzed in detail. This research was carried out using questionnaires. 45 people participated in the questionnaire. This was distributed in the university among the selected audience. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay The questionnaire consists of two segments. These two segments are: some practical examples of the impact of advertising (agree/disagree) and the extent to which young people are influenced by it (on a scale). The conclusion of the research showed that young people are indeed influenced to a large extent by the advertisements and promotional activities they witness. In-depth analysis has shown that these activities can even alter young people's thinking patterns and social behaviors in the long term. Introduction In every society, young people are considered the custodians of the future of that region or place. Young people are becoming more and more materialistic and attaching value to things that were not considered important in the last century. Advertising is a means of communicating with users of a product or service. Advertisements are messages paid for by those who send them and are intended to inform or influence the people who receive them. Advertising is the channel through which the consumer is informed about the product and value is attributed to the product. Where advertising is believed to be beneficial, the current application of advertising is causing more harm than good and may have long-term thought-altering effects. Considering the social, structural, internal and external factors that are crucial in forming the behavioral patterns of young people, the impact of advertising is on everyone and people are influenced by different advertisements based on these factors. For centuries, advertising has served the purpose of introducing a product to the mass market and then bringing it to the next. Advertising and promotions have been of paramount importance in the past not only for introducing a product to the market but also for its overall success. In the past, advertisements were usually handwritten or printed on pamphlets. Recent years have seen the evolution of technology and also that of people. The life of a common man has become extremely busy and the little time he has to relieve stress may or may not be spent sitting in front of the television. Today's companies have taken note of this and promotions have also evolved. Over the last century ads have gone from being one-line prints to being so much more and sometimes even ads without even saying anything. Advertising is influencing the way people behave and react and is altering people's purchasing patterns. Literature Review It is widely accepted that the age group that can be easily influenced is today's youth and advertising and do everything right to take maximum advantage of it. Done. Nowadays advertising is aimed at the "dreams" of the people to whom the products are offered. Advertising is everywhere television, newspapers, magazines, periodicals, radio, print, internet, direct sales, billboards, mailings, competitions, sponsorships, posters, clothing, events, colors, sounds, images and even people. Putting an Apple logo on the back of a phone is a promotion of the product and the consumer has been taught to derive utility from it. Even the logoson cars are an example. People paid for the car and not for the logo printed on it, it is advertising of the company that produced the car, the owner of the product is unknowingly promoting the brand he uses. Youth are greatly affected by that thing, according to a research it was found that there is a 50% chance that 2 strangers will get along if they see each other driving a car of the same brand. The same can be said about phones and any product. Promotions and advertising have placed a value on all the products of this world and consumer behavior is such that consumers feel part of a bigger family and it gives them something to talk about, something that brings them on the same page as 'wave. It's like creating a connection when one iPhone user sees another, when an Audi owner sees someone else exit one. The favorite leisure pursuits of today's youth are televisions and cell phones and, intentionally or unintentionally, they take cues from them and apply them to their lives. In the past, advertisements targeted local people and succeeded in changing the purchasing patterns of locals. But since the era of globalization began, advertising is becoming more and more widespread and its impact has increased in multiple ways. They introduce a foreign culture to some other region which may or may not be useful. They make an individual see the world through the eyes of others. Today's advertising aims to highlight how the product offered can help them realize their dreams or satisfy their immediate needs. This may be true for some products, but there is also a downside to these “need-targeted” advertisements. These advertisements aim to exploit people's desires by showing them desirable things, which may include but are not limited to girlfriends/boyfriends, manors, luxurious lifestyle, glamour, spotlight, adrenaline rush and then modern day advertisements try to create a connection between the product offered and their wishes and dreams. People, especially young people, are starting to associate desires and their fulfillment with the use and use of these products. The prime example of this is the culture of SUV and protocol, anyone who owns an SUV in our society is considered influential and the young people see it, it is an announcement of being in a position of power and when any of the young people who witnessed this will come in a position of power there is a 70% chance that he will try to resort to that life he has seen. Similarly, advertisements for soft drinks and body sprays show exotic lifestyles and show people deriving utility from consuming this type of products, young people consciously and unconsciously begin to follow the lifestyles shown and begin to think that it is the new "normal". Like every product and service in this world, advertising can also have a negative impact on people's lives. Aspects to consider when assessing their impact can range from financial impact to cultural and social impact. Seeing is believing is the new approach to advertising. Young people are fed portions of the same thing over and over again until they start to think that's how life is. An act that is culturally considered bad is portrayed in an advertisement as good and no one notices, but over time people start to accept it as normal or consider it something that is allowed. This questionnaire was held in a university. The questionnaire contained two parts. One is quantitative evaluation and the other is qualitative impact evaluation. The questionnaire consists of nine questions aimed at determining participants' thoughts and feelings regarding advertising and its impact. They have.