IndexIntroductionToyota BrandBrand PerceptionToyota UK Marketing StrategiesMarketing MixProductPricePlacePromotionIntroductionToyota is a leading brand in the automotive manufacturing industry. The company has been a leading player in providing vehicles to different classes of individuals. Toyota has been a player in the production of heavy-duty trucks, family cars and luxury automobiles for decades. Regarding the branding of the products in the market, it is essential to note that this is the most crucial part for the success of the manufacturing business. Using effective branding plans ensures that customers purchase products based on their specifications and preferences. Customers in the automotive industry are specific in terms of consistency (Ashton and Stacey, 2009). Most of these customers appreciate the features of the vehicles. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay If a company promises to provide certain features to customers, the most important part is to deliver on the promise. This therefore means that such companies must be consistent in their production. Branding is an emotional fulfillment strategy. Customers especially value their emotional appeal towards products (Bogdan and Biklen, 1982). This means that such an emotional attachment refers to the consideration of the product image, brand and image. Toyota is a leading automobile manufacturer based in Japan. The company has been appreciated by users of different generations. It is true that the car is probably the most famous in the world. One cannot fail to spot a Toyota car on various highways around the world. As of 2014, the company had more than 300,000 employees across its various subsidiaries worldwide. The company is the eleventh leader by market capitalization in the automotive manufacturing sector (Gabrielsson, Gabrielsson, & Seppäl, 2012). The company is expected to have the potential to produce over 10 million vehicles per year. The history of the car manufacturer begins in 1924 and its production has continued since then. Branding has been of great importance to the company in marketing its products in the international market arena (Amasaka and Sakai, 2010). Branding Toyota Toyota remains one of the largest brands in the global market. In the UK the car markets its products to different categories of customers. With a team of researchers in charge of finalizing projects, it is true that companies cater to the needs of individuals, from baby boomers to Generation Y (Taneja, Pryor, & Sewell, 2012). The brand is worth $29.6 billion on a global scale. This refers to the brand data for the year 2014. A research study was conducted on various car brands for 9 years. The research data reveals that in this study period, the Toyota brand occupied the first place for seven out of nine years. Most of the consumers of the brand reveal that the brand is of excellent quality and value. In the United States of America, the brand is seen as local due to its manufacturing strategy within the country's borders. However, the company has also had its share of failures. In the years 2009 and 2010, the company suffered huge losses due to recall of its products (Upadhyay and De, 2011). Toyota specializes its brand on safety. According to consumer perceptions in the UK and US, Toyota remains among the safest cars on the market. Toyota has a long history of producing safe vehicles. The safety of its automobiles focuses on providing high-quality braking systems (Cusumano, 2011). Other important systems include theconcentration on creating safety kits in case of accidents. Quality is another important aspect for Toyota as a manufacturer. According to the organization, quality occupies the highest place (Baumeister, Scherer and Wangenheim,2015). Research results from the year 2012 show that Toyota occupies the first position in relation to quality. Value is another pillar of the organization. Although value is relative, consumers in the automotive industry perceive Toyota as a value-oriented manufacturer. Car brand performance is another important aspect of the Toyota brand. Through its research and design teams, the company produces high-performance vehicles for the consumer market (Chatterjee et al 2004). The automaker has been a keen player in providing environment-friendly vehicles in the market. The company has focused on providing vehicles that meet European emissions standards. Vehicle design is another aspect to consider in the production of Toyota brand vehicles. The company produces automobiles through its research and design teams to meet consumer design preferences. In the production of high-quality vehicles, the company uses the latest technology. The automaker's focus has been on creating high-value entertainment systems. He was passionate about developing high-quality audio systems. He has been a passionate manufacturer providing integration systems for smartphones. The other aspect is the formulation of navigation systems to meet consumer needs (Luxton, Reid, & Mavondo, 2015). Toyota's branding strategies in the UK market focus on continuous improvement. This approach of the company guarantees continuous improvement in the quality of its products. It refers to the supply of competitive products, quality production with the help of workforce. The other strategy of the organization focuses on producing high quality products. It is based on the use of innovative technologies. This process ensures that future research needs and the creativity of its production teams are met. This company is also a global company in promoting research and development (Ashton and Stacey, 2009). This activity provides formidable answers to the future needs of the automotive industry. Toyota's other strategy is to be a global player in producing less polluting vehicles. The manufacturer through its team produces environmentally friendly vehicles. The company is engaged in the production of hybrid vehicles for the UK market. The use of innovative technologies is part of the company's brand strategies. Through the use of innovative technologies, the company is able to formulate plans for the future. Safety is another strategy for Toyota. Safety priority areas for the brand include advanced steering systems. The other safety aspects for the company are traction control, braking system and suspension. Other safety areas include passive safety innovations. The provision of airbag systems in vehicles is another important aspect of safety for the organization. The company's production employs teams of experts who produce and test products for the market. Through its efficient manufacturing techniques, the company ensures the production of products with almost zero defects. Its use of research and design system ensures the production of quality products. Its other branding strategy is formulating procedures to penetrate international markets (Amasaka and Sakai, 2010). Brand Perception Toyota has better brand perception in the StatesUnited States and the United Kingdom compared to its competitors. The companies have captured the minds of many consumers in the market. In the current market environment, consumer perception among current market leaders and competitors is narrowing. A survey conducted by the Consumer Reports National Research Center provides details on automotive industry leaders that include Honda, Chevrolet and Toyota. The research findings concern car safety, performance, environmental friendliness and quality. Technology use and design is another basis for data research. Compared to this research, it is evident that the Toyota automobile brand occupies the first position (Srivastavaa and Thomas, 2010). Consumer perception in the sector has a multiplicity of factors that influence its values. Consumers are concerned about fuel prices on the global stage and vehicle safety. In 2009, Toyota faced poor perception caused by its brand recall. Furthermore, the company faced difficulties in recovering from the earthquake that shook the country in 2010. Toyota Marketing Strategies in the UK Branding strategies have been an important aspect for Toyota in meeting the needs of the international automotive market. The automaker has special branding strategies that provide the UK markets with easy-to-use vehicles. To enter an international market, organizations must develop branding strategies that satisfy various factors and players. Branding strategies must consider aspects such as people's economic status, culture, social implications and other aspects. Understanding the norms and aspects of international nations helps in providing better products (Heath, Brandt, & Nairn, 2006). Therefore, Toyota needs to consider various aspects when promoting branding strategies for international markets. Toyota marketing strategies focus on market segmentation. Its marketing strategy follows the company's philosophy. According to its philosophy, the company focuses on providing the best car for the right occasion. The company uses psychographic and demographic segmentation to conquer international markets. The automaker has segmented its operations into countries such as the US, UK and Canada. However, in relation to this aspect we can attest that the United States perhaps represents the country with the highest consumption (Todor, 2014). The country makes up more than 30% of its consumers. The company's market segmentation focuses on providing vehicles for both lower class and middle class customers. Toyota offers cars specifically for the middle class and luxury vehicles for the upper class of consumers. The company's other strategies involve market targeting and market positioning in the UK. In marketing its products, Toyota uses a centralized marketing system (Lipman, 2010). In the case of the United Kingdom, the country uses market retailers to meet the needs of its consumers. The company understands that the UK has customers with different cultural, lifestyle and cultural perspectives (Goranova and Vasileva, 2015). Therefore, you need to consider a different approach to marketing. In light of these aspects, the company is committed to using vehicle dealers in the marketing of its products. The company would use a master retailer to market its products across the country. The dealer is responsible for applying advertising from the head office and meeting new consumers (Saporito et al 2010). Related to segmentationof Toyota's market, it can be said that its focus is on psychographic and demographic aspects. In the demographic sphere of the company, Toyota focuses on providing vehicles for the lower, middle and upper classes. The company provides different classes of cars for these various classes. In the high end of consumers, it can be said that the company produces cars such as Toyota Prado and Land Cruiser (Rahman and Areni, 2014). For the middle class of consumers, the manufacturer produces vehicles such as Toyota Prius and Caldina. In the psychographic segment, the company produces vehicles for people who love the sporty lifestyle. In the UK there is a growing attitude towards owning sporty and high class vehicles. To meet this demand, the company produces vehicles such as Toyota Fortuner and Atlis (Goranova and Vasileva, 2015).Marketing MixThe marketing mix is ​​the best-known modern marketing tool. The tool relies on its aspect of control and use of tactical maneuvers in response to the needs of the target market. Marketing mix is ​​an important aspect in improving the demand for products in the market. Related toIn this aspect, the most important aspects include the four Ps, which are product, price, price and promotion (Dawar and Bagga, 2015). Product Related to Toyota, the brand has launched various products for the UK market. Products for the UK market include Rav, Toyota Corrola and Avensis. Land Cruiser and Toyota Prius are other notable products of the company. European car manufacturing regulations have been strict on emission levels. The cost of fuel has also been a major concern for consumers. Understanding these conditions, Toyota has been a leader in providing environmentally friendly automobiles and efficient fuel consumers. The company has also been a leader in the production of hybrid vehicles. One of the most notable brands of Toyota vehicles in the hybrid category is Toyota Prius. The company has sold over 20,000 hybrid vehicles in the UK since 2000 (Kotler and Keller, 2007). Price Price is an aspect to consider in relation to its market mix. The UK market enjoys a strong economic condition. This means that the purchasing capacity of its citizens is very high. When marketing its products, Toyota wants to offer consumers a lower price. In relation to this aspect, the company prepares differentiated price lists to meet the needs of the different consumers on the market. The price of Toyota cars in the UK market; ranging from £6500 to £50000 across all segments. Considering this aspect, it can be said that the company sets its prices in relation to two segments (Goranova and Vasileva, 2015). The segments under consideration provide vehicles for low-income people. The other group of consumers are those who want to stand out from the rest of the public. Since pricing is a challenging aspect in product marketing and branding, companies need to develop various pricing techniques (Todor, 2014). The various pricing techniques to be used could be the use of price skimming or market penetration techniques. An example of a Toyota pricing strategy involves the pricing of the Toyota Prius. The price of this car ensured that most consumers received the product; thus improving sales. Luogo Luogo plays an important role in branding and marketing of products in markets. Location refers to various competitive factors in the market and the conditions of various segments of the markets. In a business sense, it can be said that a product may perform well in some markets but fail in other markets due to various factors. These factors in the market.