However, the largest in Australia, the level of rivalry between competitors proved too much for the warehouse and it eventually ceased operations in 2005. As of June 2006, several stores opened at Warehouse Extra'. In general, US 'hypermarkets' were similar to Wal-Mart Supercenters). 85 stores across the country, 95% of New Zealand's population is one of the Warehouse stores (Warehouse Group, 2007) among those living within a 30-minute drive. This is a positive development and an increase in turnover, despite the growing number of competitors. As seen in New Zealand and department store retail, direct rivals, K-Mart, farmers, Deka, Briscoes and some are small regional brands