Technological: Renovating the technical department is an important step for any company to maintain its position. Many companies fail in the market due to challenges. Samsung is the manufacturer that has various products and also needs the development of new technology. The production of phones, LCDs and other products should work automatically to maintain a continuous supply of products in the market. Samsung has applied technological fields to the advancement of its products. Environmental With the rise of the ethical consumer, Samsung sees the need to make products that satisfy ethical customers. Samsung guarantees the working conditions and wages of the workers who must produce the final products, to satisfy them. Legal Samsung has received serious sanctions for copying the look of Apple's iPhone and iPad. This event seriously affects customers' recognition and public perception of Samsung's strategies. One can see how the company can avoid the legal maze that Samsung seeks in the large market attributable to the type of lawsuits. In summary, it illustrates that Samsung has its own goals suited to itself, such as navigating the dangerous landmine. in the global customer market. In fact, as the company prepares to expand its global presence, the stakes couldn't have been higher in an era of recession and a competitive technology market landscape for users. The Five Forces The Threat of Potential Competitors (Low) If new competitors are not willing to invest in research and development to create their own unique product, new competitors must win patent issues. The costs involved in completing these things create a huge barrier to entry. Barriers including customer loyalty and conversion costs must be overcome. The threat of...... card centering costs.• Ability to market the brand.• Larger share in the smartphone and mobile phone sales market • Patent infringement • Low margin. • Major competitors are also major buyers. • Lack of own software and operating system • Concentration on too many products. Opportunities Threats • Promotion of smartphone in India • Growth of mobile phone advertising industry.• Increasing need for quality of application processors.• Rise in tablet market.• Obtaining patents through acquisitions. •Entering smartphones into developed country markets.•Rapid change in technology.•Decreasing profits on hardware production. .Strengths• Samsung focuses on producing devices that can be combined with many operating systems and software. This provides its products better than Apple devices, such as the operating system and Android system which occupy most of the market share.