Tesla Motor CompanyCompany Overview-Tesla Motors Inc. (Tesla) is a Silicon Valley-based company that designs, assembles, and markets battery electric vehicles (BEVs), and manufactures lithium-ion battery packs and powertrain components of electric vehicles. Founded in 2003, Tesla was the first new American automaker to appear in years. It was the first automaker to produce and sell production-competent BEVs. The company's tactics are not strictly the “Detroit” approach, but rather a one-of-a-kind “Silicon Valley” style, a reflection of a method that is extraordinarily hi-tech and innovative, tremendously assertive and very efficient. They have grown from one retail store to 18 stores worldwide, a 350,000-square-foot manufacturing facility, and global sales in at least 30 countries. Tesla successfully debuted its initial public offering, raising over $226 million on June 29, 2010. Tesla was founded by Martin Eberhard (CEO) and Marc Tarpeninning (CFO) and named after Nikola Tesla, for starters the development of an electric sports car opening public offering. Elon Musk, creator of PayPal, funded the company with $30 million in 2004 to start it and was appointed chairman of the board of directors. In 2007, Eberhard stepped down as the company's CEO and president of technology and joined the advisory board. Proceeding in 2008, he left the company entirely and remained a trophy shareholder. Tarpenning, chief financial officer, vice president of electrical engineering and electrical systems and software development for the Roadster; he resigned from his positions in 2008. Musk then took over as CEO in 2008. In 2008, Tesla launched its first car, the Roadster; which could travel 245 miles on a single charge and travel from 0 to 60 mph in under 4 seconds, ...... middle of paper ...... as a unit. (n.d.). Retrieved April 11, 2014, from http://www.bloomberg.com/news/2014-04-08/tesla-plans-to-raise-more-financing-for-new-leasing-unit.htmlKey Statistics TSLA | Tesla Motors, Inc. Stocks - Yahoo! Finance. (n.d.). Retrieved April 11, 2014, from http://finance.yahoo.com/q/ks?s=TSLA+Key+StatisticsTSLA. (n.d.). Retrieved April 11, 2014, from http://money.cnn.com/quote/financials/financials.html?symb=TSLAMilstead, D. (2013). Tesla takes off. “Kiplinger’s Personal Finance,” 67 (11) 41.Mangram, M. (2012). The Globalization of Tesla Motors: A Strategic Marketing Plan Analysis. Strategic Marketing Journal, 20(4), 289-312. George, A. (2014). Tesla talks about legislative battle over dealer regulations. (cover story). Njbiz, 27 (11), 1.Gertner, J., & Kratochwill, L. (2012). The risk of a new car. Fast company, (164), 104-133.