Thus, came the Jordan era in the 1980s, 1990s and 2000s, when Michael Jordan dominated the court on both offense and defense. Being widely known as the great player that he was, he received many endorsement deals from widely known brands and companies. LaFeber discussed how Michael Jordan “made about $25 million…and only $3.8 million came from his Bulls salary” in 1992 (79). The rest of the money he received came from endorsements including Illinois State Lottery Commissions, Nike, Guy Laroche, McDonald's, Gatorade and Bugs Bunny. Its success in the global market sets it apart from other previous commercial triumphs. Products associated with the name Michael Jordan “conquered the United States and spread into the mass cultures of Europe, Asia, and Latin America, made accessible again via cable and satellite” (LaFeber 81). American sports have reached an all-time high in potential buyers from around the world. Finally, came the appearance of new sports never thought of or imagined before. It became a huge trend in non-traditional sports because ESPN and ESPN2 needed to create sports-like substances to broadcast on their networks. They wanted to market the sport to all different audiences. Often it was the caretaker's decision. They had to decide what they did and didn't want to be shown to the spectators in the stands. Also, another decision