Consequently, all these studies prove that it has a tangible and visible identity. Separately for all the senses, establishing connections between brands and consumers allows us to offer a better consumer experience. Therefore it is very important to appeal to all the senses.II. SENSORY APPROACH TO BRANDING) Brand Concept and Models Nowadays, companies and products compete in a world full of competitors who are increasingly seeking customers like them. In this context, the challenges faced by developers are increasing day by day. Companies are able to provide different products of similar quality. Meeting customers' needs and convincing them that their products are the most suitable is one of the biggest challenges. In other words, the main reason why branding is revealing; the obligation to guarantee control over trade and consumers[4]. For a company small or large, local or global, achieving a positive reputation with your products is essential for long-term success in the competition. Branding is the most important task for marketing and also contains great meaning in terms of both products and company name.[5] In recent years branding has been an important source of revenue for companies, therefore the brand has become the main topic of management. For many experts the concept of branding is; establish a connection between consumers' emotional perception and the product to create awareness and build consumer loyalty in the competition. Companies often use easy-to-remember names and logos to create brands.[6]1) Definition of Branding and BrandingBranding is a product or service that can be easily distinguished from other similar products or services by using different symbols, logos, or names.[ 7] The mark is formed using word, number, shape, letter and...... half of the card... way; The sensory branding model is not a new concept. Brands and companies have been working on the senses for many years to retain and acquire new customers. But in today's market the number of competitive, competitive conditions and financial expectations is increasing very rapidly. For these reasons, the concept of branding has become more critical to marketers. Especially towards the end of the 2000s, addressing the senses is necessary for the success of the brand to have started to be accepted by most people. The pillar of this opinion is that it is possible to sediment memory through the senses. Indeed, what we understand through our five senses creates certain connotations in memory. This connotation will prepare the environment for the formation of various emotions about the brand. The effects resulting from these feelings are quite large for brand adoption.