These surveys ask students for their opinions on course content and teachers' strengths and weaknesses. These surveys are conducted on scantron forms, allowing for instant tabulation of responses. The responses can be easily analyzed and used in various ways by school administrators. A second example of quantitative data is observation. Observation can be placed in the quantitative or qualitative research category depending on how it is used. Here, I want to explain how observation can be used as a quantitative research method. Observation is carried out by observing members of the target demographic group in a natural environment and analyzing what is observed. Observational research can be quantitative if the observed information is answered with a yes/no, this/that or how many. An example of an observation used as a quantitative research method is that a clothing store in a shopping center wants to know what percentage of shoppers stop to look at the display in front of the entrance before entering the store. The researchers are simply observing to count how many shoppers look at the display. This is a simple question to answer because there is no middle ground, either they stop or they