When you go to Avenida Epifanio de los Santos (EDSA), we are bombarded with huge billboards hoping to attract passengers' attention, which include images of people in lingerie or underwear. A few months ago, there was controversy surrounding the Philippine Volcanoes, a Philippine rugby team, for posing too provocatively for an underwear company in EDSA. It was deemed “inappropriate” by Mandaluyong Mayor Benhur Abalos and Valenzuela Mayor Sherwin Gatchalian (Naredo & Pedrasa, 2011). Many have taken offense at how many innocent children can perceive those stimulating images. These scantily clad models appearing on billboards are made to sell and appeal to our sexuality and our human instincts. Sexuality is both an attribute and a constituent (Cenzon, 2008). According to Thomas Hobbes (n.d.), “Man is a collection of base and animal impulses. Acting on it and experiencing sinful pleasures would be no morally different from taking a breath.” In a word, since “sexual desire is an instinctive reaction in animals” (Taflinger, 1996) and we are a set of animal drives. There is something natural and innate, animal-like, about humans having a certain sex appeal to others. Sex in advertising or "sex sales" are advertisements that show both female and male bodies to attract buyers. Ever since advertising was founded as a money-making business, sex has been used with it as it has been proven to increase interests and sales. Sexuality is considered one of the most reliable advertising tools. However, some companies can abuse our natural sexuality. Therefore more and more sexual images are not connected to the advertised object. Which leaves some human beings fooled in a way since... middle of paper... do sexual innuendos in advertisements help people remember and purchase the advertised product? Does posting too many sexual images change our view of sex? What are the positive and negative effects it can have on those who watch it? Should marketers stop putting sexual images on their products and change how they sell them? Does inserting innuendos into ads work for both men and women? And it is bombarding us with images that change societies' vision of the human body. Works Cited http://public.wsu.edu/~taflinge/sex.htmlhttp://creativebits.org/inspiration/does_sex_advertising_sellsBeach, Tare. “T&A at trade shows.” Ebscohost. Wright State University Lib. Wireless review.01/11/99, vol. 16 Number 21, p84, 1p. May 10, 2010.http://inspirationfeed.com/inspiration/sex-sells-50-creative-sexual-advertisements/