Globalization is a world; people from different nations interacting and relating to each other in a way and manner that means speed, increased innovation, improved economy, motivation and enrichment of the cultural, technological, political and social environment. An entrepreneur is a 'risk taker'; He or she looks for opportunities and uses his or her creativity and initiative to create a solution. Producing a product or service that satisfies a need (provides value) at the right time is an opportunity recognition (Robert & Barley, 2005). Competition among business organizations has been fierce, thanks to globalization. For this reason, an entrepreneur must be bold, creative, honest, persevering, have a great need for success and, above all, see failure as an opportunity to learn to do it better next time (wikibook). Brunt Hotels Group as a giant entrepreneur recognizes an opportunity in France and decides to take the bull by the horns: acquire a small hotel chain. This investment adds to the company's 60 owned hotels in the UK. Their decision after the acquisition of the hotel chain in France was to use half of the revenues to maintain and rename the Brunt Hotels group and the other half would be sold to maintain and support strategic growth objectives. The small hotel chain has numerous facilities to attract customers; they are clean and competitively priced. They are also located in the city centre, where there is easy access to public transport buses. Brunt Hotels Group has a five-year plan to own 150 hotels and a 10-year plan; own 300 hotels. For this reason they decided to hire managers from the country of origin to supervise the commercial activities of the small hotel chain they had just acquired in France. However, the Hotel... middle of the paper... worked. In conclusion, in achieving the goals and objectives of the acquisition of the small hotel chain in France, the Brunt Hotels Group has a lot to accomplish in the midst of threats, opportunities, weaknesses and strengths (SWOT), so the hotel must look out and identify the threats and opportunities found in the French market and at the same time maximize its strengths and work on its weaknesses to conquer.ReferencesRobert, M. & Barley, L. 2005. Four VCs on Opportunity Evaluation. Available online at www.hbswk.hbs.edu/item/4780.htmlWikibooks. Starting as an entrepreneur. Available online at www.wikibooks.org/wiki/ Getting_Started_ as_ an_ Entrepreneur Karla Ilarde. 2012. Key elements of a unique brand. Retrieved from http://kimarketingintl.com/elements-of-a-unique-brand/Robson, F. 2008. International Human Resource Management Case Study: The Brunt Hotels Group.