A Truly Beautiful Woman "If you have a body, you're an athlete," said Bill Bowerman. (Nike.com) In the world of advertising, the mass media provide images of the right men and attractive women and thereby attempt to impose the ideal image in the minds of society. Showcasing Nike's strategy of transforming traditional patriarchal images and stories into socially acceptable images of female authority for intended consumers. These images from Nike's 1995 "My body" campaign examine what a real woman is through intertextual and image analysis to take a look at a woman's deep emotions regarding body image and make that Nike woman beautiful, confident and esteemed a desirable woman. to be. I will focus on the following images from the Nike campaign under the assumption that high fashion images of women are recognized as beautiful and therefore an ideal for other women to demonstrate that Nike is not portraying a "real" woman but rather an equally alternative female figure unattainable. Nike, originally known as "Blue Ribbon Sports", was founded by University of Oregon track and field athlete Philip Knight and his coach Bill Bowerman in January 1964. In 1971, Nike became the shoe of the 20th century that he has taken the world's greatest athletes to new levels of mastery and achievement. Nike's mission is to bring inspiration and innovation to every athlete in the world. The famous SWOOSH logo is a graphic design created by Caroline Davidson in 1971. It represents the embodiment of the spirit of the winged goddess, who inspired the bravest and most chivalrous warriors at the dawn of Greek civilization. Caroline Davidson was an advertising student at Portland State University. He met Phil Knight while… halfway through the paper… in the future. Work Cited Arsenault, Darin J., and Tamer Fawzy. “Just Buy It: Nike Advertising Targeted at Glamor Readers: A Critical Feminist Analysis.” Tamara: Journal of Critical Postmodern Organization Science January 1, 2001: 63-76. Print.Gillian Rose, Visual Methodologies. Sage Publications: Los Angeles (2007). Ioan, Ileana. “WOMEN IN MODERN PRESS ADVERTISING – AN OVERVIEW.” Revista Academiei Fortelor Terestre 14.2 (2009): 43-50. Academic research completed. EBSCO. Network. August 3, 2011.Nike. 2009. April 3, 2011 .Nike History and Chronology - American Studies at the University of Virginia. Network. August 4, 2011. Singley, C.J. "From the Women's Movement to Momentum: Where Are We Going, Where Have We Been, and Do We Need Nikes to Get There?" Journal of American and Comparative Cultures