Agnihotri, R., Kothandaraman, P., Kashyap, R. and Singh, R. (2012). Bringing the "social" into sales: The impact of salespeople's use of social media on service behaviors and value creation. Journal Of Personal Selling & Sales Management, 32(3), 333-348. The growing use of social media has created a huge opportunity for organizations. The source draws on existing literature on relationship marketing, business technology fit theory, and sales service behavior to design a social media strategy for business-to-business (B2B) sales. The framework defines how tools on social media platforms help sellers achieve service behaviors that lead to “value creation.” This source is used in the final document to describe the steps companies take in social media advertising. Bradley, R. (2013). Instagram ads are at odds with Instagram itself. Fortune.Com, 1.The article only discusses advertising on Instagram. According to the author, advertising on Instagram, if done incorrectly, could have a negative effect on the company. The article states that every social media site is different and therefore the marketing technique is different for each site. The author also discusses some negative aspects of social media marketing. This source will be used in the final document to demonstrate that a company cannot use the same strategy on every social media platform. Bronner, F., & de Hoog, R. (2014). Social media and consumer choices. International Journal of Market Research, 56(1), 51-71. doi:10.2501/IJMR-2013-053The research found in this source describes the relationship between the keywords that users search for on search engines and the advertisements that follow those keywords. The social media cataloging structure used is built on two dimensions: first...... middle of paper...... mouth. Through the content sharing process, a specific network of contacts is created. A specific network of contacts is the key to effective social media marketing. This diary includes numerous numbers that will be used in the final document to describe business-to-business sales performance. Schlinke, J., & Crain, S. (2013). Social media from an integrated marketing and compliance perspective. Journal Of Financial Service Professionals, 67(2), 85-92Industry professionals are required to meet standards set by state and federal governments. The article discusses the four key things financial services employees need to know when structuring a social media game plan. This source is used in the final document to describe the financial side of social media marketing. The article is a great source to describe how companies start their social media marketing.