Weaknesses – When guests search for a hotel online, Satkar does not recall a high rating value due to the low brand rating compared to other hotels. Other hotels have high level hospitality service than Satkar due to its USP which can also become a week here. Guests most likely prefer luxury service instead of staying in the fanciest hotels. And therefore they are likely to choose their stay in one of the leading five star luxury hotels. There are very few effective loyalty programs run by hotels. Opportunity: Should be cleaned up. The environment to serve in this competitive era. They must evaluate a new strategy to achieve their goals and tactics. Inventory control, special customer service and all other tasks. who takes part in hospitality or tourism activities every day. In the hotel industry there should be something new every day compared to others that help satisfy