The organic movement began to be influenced by American corporations when organic farming became institutionalized (Johnston, Biro, & MacKendrick, 2009). The corporatization of organic food has influenced the movement by redefining the word organic itself. Now that larger companies require approval and certification of their products, the term organic has begun to shift from a word that was once loaded with environmental ideals to a simple label indicating that products met regulatory standards established by the USDA. The increase in interest in larger companies has also influenced the movement as it has made certification processes more expensive, so expensive that smaller suppliers cannot manage them and are consequently forced out of the market. While acquisitions by larger companies may dissuade members of the organic movement from making purchases from their companies, the lack of publicity can hide the fact that smaller companies are being acquired, especially as the larger companies keep the name original without publicly announcing that they are taking over the company. In fact, in the study “Lost in the Supermarket: The Corporate-Organic Foodscape and the Struggle for Food Democracy,” it was reported that only 56% of companies list their affiliation with the smallest organic company they acquire. To maintain the appearance of staying true to the origins of the organic movement, many companies that have purchased smaller farms advertise to the public in a way that projects images of small, humble family farm origins. In other words, although the companies use large-scale farms in different areas, they continue to represent their company in a light that paints them as small family farms: a truly humanizing activity.