In this research, especially towards the end of the 2000s due to the increasingly harsh conditions of global competition, brand marketers consciously and deliberately introduced strategies of sensory branding of consumers purchasing behaviors that influence brand loyalty, construction, and inability to identify were examined. For this purpose, mainly as a result of preliminary work conducted by the highest percentage of participants, it was decided that sensory branding brands such as Coca Cola and Starbucks are considered. After the preliminary study, Coca Cola and Starbucks brand was determined separately for each of them. The questionnaire is mainly composed of eight chapters and 19 questions. In the first part of the questionnaire to determine the demographic characteristics of the respondents, four questions will be asked and in the second section, two questions will be provided to the study to determine the participants. Accordingly, the participants were evaluated using the brand in question and a good questionnaire. In the third part of the questionnaire, the sensory brand level is assigned to the five questions to determine what they do, in the fourth chapter the eight questions are given to determine the brand loyalty of the participants. Social media as a method of collecting data and information is used. Get more done in less time so your attendees are targeted. In line with the survey results; the sample size for each brand for Coca-Cola 100, including Starbucks 100, the total sample size was determined to be 200 people. The data obtained as a result of the research, survey analysis was conducted. Both proprietary tests were performed with the total number of samples. According to the analysis results; Coca Cola and Starbucks Bran... half the paper... mixing elements required. Companies will provide them with a competitive advantage if they apply sensorial branding strategies, which can easily distinguish themselves from competitors, however, which are important from a strategic and financial point of view, brand loyalty will be one step closer to achieving the spot. Branding of sensory paths detected his thoughts on the Coca Cola and Starbucks brands for the data collected, once analyzed, it was shown, in different sectors, both of the brand and of the sensorial branding strategy, brand loyalty has a positive influence. In accordance with the results obtained; Companies that implement a sensorial branding strategy, brand loyalty manages to capture the shows. The research resulting from this conclusion draws attention to the importance of sensory branding, the development and improvement of the sector will benefit companies when.