has been leading the online materials retailer since 2005. LinenTablecloth began manufacturing its items in its own specific processing plant in China to reduce expenses and ensure quality, and has focused on retail. Their mission is to offer their customers the best possible knowledge of online shopping for tableware materials. We will look at the LinenTablecloth case study and discuss the following: how LinenTablecloth used SEO to its advantage as part of its marketing strategy, why social responsibility is important to LinenTablecloth, the business intelligence (BI) strategies that LinenTablecloth currently leverages and how could the company benefit from customer relationship management (CRM) systems in its current marketing plan to support customer retention, revenue growth, or customer service. Techniques that help recover data have become particularly indispensable. So the web index becomes an indispensable part of everyone's life to query data. We depend on Internet searchers to provide us with the right data at the right time. To meet customer needs, the web index must discover and funnel the most applicable data that matches a customer question and display that data to the customer and SEO or search engine optimization was born. As the case study indicated, LinenTablecloth used “a combination of content marketing and link generation strategies” (Ewald, 2013) to minimize pay-per-click spend. Initially, the company “invested approximately $20,000 in a pay-per-click Google advertising campaign targeted at the wedding and special events market” (Ewald, 2013) to get the word out. Why social responsibility is important to LinenTablecloth, according to LinenTablecloth SEO Manager Kristina Anderson said: “…halfway through the paper…start organizing events. LinenTablecloth has used e-commerce at a point that has grown since 2005 from inception to “55 employees and revenues exceeding $20 million in 2012” (Ewald, 21013). One of the common denominators of many of the strategies used, which in my opinion is one of its strengths, is customer involvement. Using several innovative tools to measure and adapt marketing has been key to their growth. The most important aspect of making decisions is making the right one. Works Cited Ewald, K. (2013). How to make your e-commerce site social. Intuit Small Business Blog. Retrieved April 19, 2014, from http://blog.intuit.com/marketing/how-to-make-your-e-commerce-website-social/Rainer, K., & Cegielski, C. (2011). Introduction to information systems. (4th ed.). Danvers, MA: John Wiley & Sons.

Topic > has been leading the online materials retailer since 2005. LinenTablecloth began manufacturing its items in its own specific processing plant in China to reduce expenses and ensure quality, and has focused on retail. Their mission is to offer their customers the best possible knowledge of online shopping for tableware materials. We will look at the LinenTablecloth case study and discuss the following: how LinenTablecloth used SEO to its advantage as part of its marketing strategy, why social responsibility is important to LinenTablecloth, the business intelligence (BI) strategies that LinenTablecloth currently leverages and how could the company benefit from customer relationship management (CRM) systems in its current marketing plan to support customer retention, revenue growth, or customer service. Techniques that help recover data have become particularly indispensable. So the web index becomes an indispensable part of everyone's life to query data. We depend on Internet searchers to provide us with the right data at the right time. To meet customer needs, the web index must discover and funnel the most applicable data that matches a customer question and display that data to the customer and SEO or search engine optimization was born. As the case study indicated, LinenTablecloth used “a combination of content marketing and link generation strategies” (Ewald, 2013) to minimize pay-per-click spend. Initially, the company “invested approximately $20,000 in a pay-per-click Google advertising campaign targeted at the wedding and special events market” (Ewald, 2013) to get the word out. Why social responsibility is important to LinenTablecloth, according to LinenTablecloth SEO Manager Kristina Anderson said: “…halfway through the paper…start organizing events. LinenTablecloth has used e-commerce at a point that has grown since 2005 from inception to “55 employees and revenues exceeding $20 million in 2012” (Ewald, 21013). One of the common denominators of many of the strategies used, which in my opinion is one of its strengths, is customer involvement. Using several innovative tools to measure and adapt marketing has been key to their growth. The most important aspect of making decisions is making the right one. Works Cited Ewald, K. (2013). How to make your e-commerce site social. Intuit Small Business Blog. Retrieved April 19, 2014, from http://blog.intuit.com/marketing/how-to-make-your-e-commerce-website-social/Rainer, K., & Cegielski, C. (2011). Introduction to information systems. (4th ed.). Danvers, MA: John Wiley & Sons.