I. Executive SummaryC. Cellzone is a large mobile phone, gadget and accessory retail company spread across 90 branches nationwide. Its value propositions include offering product varieties at unaffordable and wide-ranging prices. Their products include mobile phones, telecommunication products such as prepaid cards, accessories, other gadgets and quality services for customers. Their target market includes all socioeconomic classes without gender and age preferences. The means by which they make their profits is mainly through sales, although they also have partnerships and sponsorships with other major companies such as Puregold, SM Supermalls, Jollibee, etc. In general, they have many different suppliers from whom they get their goods and warehouse supplies and they make sure to constantly communicate and reach the quotas set with these suppliers. Finally, the company has positive profitability, in light of the growth of the telecommunications and wireless communications industry and the shift to smartphones. As for the net profit and gross profit ratios, they have increasing trends, which means that they are able to utilize their capital well to earn a good income, and it is expected that they can thrive in the competitive industry they are in moment, but it is advisable that they manage the merchandise and inventory better since the cost of goods sold deducted from sales is also high. Like any other company, C. Cellzone also has some limitations in terms of technology and quality of skills of its staff, so for recommendations, training courses and investments in the terms of process technologies have been provided. Reducing other operating expenses could also be a good opportunity to better manage your finances and achieve a higher net profit. Overall, the operations of the company at this time are in accordance with their mission and vision of serving the Filipino people by offering them diverse quality products and services, as well as providing them employment within the company.II. IntroductionThe CEO, Charles V. Tomas, worked in a Singapore company that distributed cell phones in the Philippines and saw the potential of this emerging technology during the 1980s. Thereafter, he worked hard and established himself legally in the country's Department of Trade and Industry. his company called Supernova Telecommunications in 1995, now called C. Cellzone. Their mission, as a company, is to improve the lifestyle of the Filipino people by providing them with quality products and services in the most convenient manner, to fulfill its responsibility to its partners and people, and to help the country and the government helping to uplift Filipino citizens