at Clinical Correlations said that when discussing health issues, celebrities act as free public health campaigns. They can increase awareness and funding and encourage early diagnosis of diseases. Statistics found that in 2000 Katie Couric demonstrated the power of celebrity opinion when she advocated for colon cancer screening after her husband's death. Aware that screening colonoscopy is a dreaded and dreaded procedure for many patients, Ms. Couric underwent a colonoscopy live on The Today Show following a week-long cancer awareness campaign. The impact he had on the public, now known as the “Couric Effect” created a 20% increase in screening colonoscopies after his campaign. Another example is that after Olympic cyclist Lance Armstrong was diagnosed with testicular cancer, It has become fashionable to wear yellow Livestrong wristbands showing support for the battle against cancer. Since its creation in 2004, over 55 million wristbands have been sold, each costing $1. This idea has expanded to include wristbands of several colors for different types of cancer: pink for breast, gray for brain and blue for prostate (Gorynski,