For decades, researchers and scientists have studied the impact of anti-smoking advertising campaigns. As a result of some research, the main question arises: "do anti-smoking advertising campaigns really have an impact on people's decision to quit smoking?" or "do they really work?" This is a controversial issue and numerous studies and surveys support that there is no clear evidence to show that they have a significant influence on the decisions of adults or young people The most surprising reason why anti-smoking advertisements fail is that there is not enough attention to encourage smokers or they should not prevent people from smoking. smoking. The reason is that advertisements are made for profit. Anti-smoking advertisements are not beneficial or profitable. Therefore, tobacco companies use their marketing expenses to promote smoking to start smoking. According to the Federal Trade Commission (FTC), in 2003, cigarette companies increased product marketing and promotional spending to $15.15 billion while reducing spending on prevention programs. of youth smoking at $72.9 million. In other words, tobacco companies spent more than 200 times on product marketing than on prevention (Schmidt, 2013). In addition to the first reason, there is not complete focus and sufficient effort. Most advertisements are aimed at parents. They forget that there is a huge percentage of young people who smoke. However, parent-targeted ads fall short in terms of narrative and execution style. When designing an advertising campaign it is necessary to address at least four important issues: the content of the message (what to say), the executive style (how to say it), the target audience (who to say it and therefore which media to choose), and budget (Pechmann&Reib.. .... half of the document ...... children and outcomes in a serious and objective manner. REFERENCES Websites: • Schmidt,L.(2013).Campaign for Tobacco-Free Kids. Retrieved May 6, 2014, from http ://www.tobaccofreekids.org/research/factsheets/pdf/0302.pdf• ​​Pechmann,C.,Zhao,G.,Goldberg,ME,Reibling,ET(2003).What to convey in anti-smoking advertising for teenagers : Using protective motivation theory to identify effective message themes. Retrieved May 6, 2014, from http://www.scenesmoking.org/research/trdrp3jm.pdf Articles: • Pechmann, C.&Reibling, Ellen T. ( nd). Anti-smoking advertising campaigns aimed at young people: case studies from the USA and Canada.p.117• Siepmann,James P.(1999).Smoking Does Not Cause Lung Cancer.Journal of Theoretics,1(4),p.2 • Hesami, Z.,Alvanpour,A.,Kashani,Babak S.,Tafti,Saeed F.,Heydari,Gholam R.(2010).Severity of nicotine withdrawal symptoms after smoking cessation.Tanaffos.9(1 ).pp.42-47