SEO or search engine optimization is and should be one of the most integral elements of your customer or Internet marketing strategy. The first reason for this is the simple fact that in Internet advertising or marketing, visibility is key. Where most advertisers and Internet marketers fail is by not fully understanding the added value that comes at the expense of simple time. The visibility gained by building and maintaining a site that search engines love is practically free money. This article aims to shed light for potential IMs and advertisers on the basics of SEO and delve into its importance when marketing something online. Search engine optimization (SEO) is a process intended to take full advantage of search engine rankings and the algorithms that drive them in order to funnel traffic without having to pay for it. Of course there are many ways to skin the proverbial SEO cat, the most successful SEO strategies require more of a hub & speak approach to designing and implementing a well-orchestrated SEO campaign. Elements that most no...