McDonald's franchising created the largest restaurant company in the world, Ray Kroc had a huge positive impact on the American economy, creating standardized cleanliness in a franchise restaurant and maintaining a high level of customer satisfaction.Ray Kroc aimed for perfection as he expanded McDonald's, from the layout of the store, to the cleanliness of each store and parking lot, to the number of pickle slices on a patty. He ensured that a franchise in Delaware would provide the exact same quality of service as one in Florida. “Perfection is very hard to achieve and perfection was what I wanted in McDonald's,” he said. “Everything else was secondary to me.” I think this quote says a lot about how much perfection truly meant to this innovator. He truly wanted everything to be perfect, for every customer who walked through the doors of a restaurant. He rejected the cost-cutting methods proposed to him because he did not want to lower the standard of his food with soya-filled burgers, etc. Ray Kroc was an astute entrepreneur who was all business. After buying out the McDonald's brothers from their company, the brothers had refused to sell Kroc their first store "The Big M", Kroc then opened a McDonald's right across the street and drove them out of business. Franchisees not only operate under the McDonald's name, but also own the land on which they operate, which places McDonald's in the real estate and fast food industry. This quote from Kroc puts into perspective how truly astute a businessman he was: "If any of my competitors were drowning, I would stick a hose in their mouth and turn the water on," he said. “It's ridiculous to call it an industry. This is not. The... paper center... of the production line. “The quality of a leader is reflected in the standards he sets for himself.” Factory floors are more than likely cleaner than those in your home and people have been quoted numerous times saying they would eat off the floor because it is so clean. The standardization process that Kroc set up to maintain quality control was unprecedented for his time and helped launch him into the untouchable of entrepreneurs. Kroc attempted to describe what made his business the global empire it is today. It wasn't as simple as providing delicious burgers, fries and chicken nuggets. Kroc was an ambitious and astute businessman who embarked on a vision that followed a strategic expansion plan that would cover all continents. Kroc not only created a successful company, but also built a global brand and revolutionized the American cultural landscape.