Research Project1. IntroductionThis research will adopt a qualitative approach, meaning that all information collected will be used to evaluate the research question and objectives mentioned above through a formal, objective and systematic process (Saunders, Lewis and Thornhill, 2003). Furthermore, the variables considered for this study are the following: • Independent Variable: Internal hotel relationships • Dependent Variable: Customer satisfaction and loyalty, which are also relational and casual variables. The type of investigation pursued will be qualitative ethnographic research, in order to reveal shared attitudes, principles, norms, practices and values ​​of the hospitality sector using the Berkeley hotel as a case study. Particular emphasis will be given to observing the culture and relationships of the organization through in-depth interviews on: individuals' backgrounds, interaction, conditions and policies. Subsequently, mini questionnaires conducted within the hotel will confirm the validity of the results. This will also give the opportunity to the author to conduct further analysis in relation to effective communication within the hotel and its relationship with customers.2. Role of the Researcher The author will use interviews and mini surveys to test employees from different departments of the hotel to collect useful data. This data collection method will be used to obtain valid information about employee reactions, behavior and interaction in the business environment. This explanation appears reasonable and will consequently help the researcher demonstrate the reliability of the research findings.3. Sampling and Data Collection Procedures The researcher s...... halfway through the paper ......study the hotel's practice and finally identify how operations could be improved. By capturing primary and secondary data collected between individuals, in-depth analysis of everyday forms of communication will yield useful insights into how these practices could be translated into customer satisfaction and excellent business management. The study will use interviews to suggest where weaknesses can be transformed into strengths, and the questionnaire will critically evaluate the reliability and generalizability of the findings. In conclusion, this research will foster a deeper understanding of human interaction in a high-pressure context such as the hospitality industry in London, identify faulty processes in business dealings and provide useful insights for organizations in this sector to better address these issues and improve their future performance.