Introduction: Having been chosen as the new leader in our organization, you have already demonstrated your skills and competences to lead and improve the successful results of a company. Leadership behavior is not only based on knowledge and experience, but expects leaders to understand the vision and core values ​​that guide moral and ethical leadership at all times. Although morality and ethics are mostly synonymous, the terms are distinguishable. Simply put, ethics are determining acceptable guidelines for the behavior of a group or organization, while morality exudes individual beliefs of right and wrong derived from personal values ​​(DuBrin, 2010). Guiding Leadership Principles – As a manager, it is customary for you to make decisions on a regular basis. With the guidance of this playbook, your personal value system coupled with the company's core values, there should be no doubt about what is right or wrong. There is no right way to do the wrong thing! The purpose of this manual is to simplify ethical and moral leadership by offering guiding principles to live by. This manual cannot address all situations that may occur; however, it creates a framework for operating under strong business ethics and basic principles surrounding the good use of common sense, personal integrity and honesty, which guide our daily business activities. This company's reputation has been built on high ethical standards that exemplify the company's culture of core values. These values ​​are put into practice by influencing the ethical and moral decisions that are made. This legacy of trust extends to reinforce the shared values ​​of all employees across the entire organization. Ethical leadership is key... at the heart of the card... employees at all levels. Long-term organizational viability and sustainability are almost guaranteed if our organization maintains a strong reputation through values ​​and ideals. With the tools for success clearly outlined, we look forward to your contributions and commitment to ethical and moral leadership. References DuBrin, A. J. (2010). Leadership: Research findings, practice, and skills (6th ed.). Mason, OH: Southwest, Cengage Learning. ISBN-13: 9780547143965. Ferrell, O. C., Fraedrick, J., & Ferrell, L. (2009). Business Ethics: Ethical Decision Making and Cases. Boston, MA: Southwestern Learning/Cengage. ISBN-13: 9781439042816.Josephson, M. (2012, January 30). Can corporate ethics programs be helpful? Retrieved May 18, 2014, from Business Ethics and Leadership: http://josephsoninstitute.org/business/blog/2012/01/can-corporate-ethics-programs-do-any-good/