In recent years, global warming and climate change have assumed an important role in regulatory, political and scientific fields. This salient and contested concept involves citizens and officials around the world, the ramifications of which pose immediate and future threats to humanity, natural resources, biodiversity, and environmental stability. Proponents of this theory support laws, regulations, emissions policies and international protocols that seek to control the phenomenon and mitigate its effects. The emerging priority of reducing human-caused carbon emissions has recently been supported (cars are a common symbol); Scientists primarily attribute climate change to anthropogenic sources. However, there are distinct variations in support for such measures, particularly when such policies would impact the economy at both the microeconomic and macroeconomic levels. Due to the inevitable increase in short-term costs, taking individual enthusiasm into account is problematic. It would be the duty of political actors to track opinion patterns and adapt potential policies accordingly. At present, there is no verifiable assessment of the costs and benefits of pursuing alternative forms of energy compared to the values ​​of a typical citizen. This research paper will aim to reveal individuals' preference towards new forms of energy and their costs. LITERATURE REVIEW Before addressing the issue at hand, it is important to outline the basis of opinion formation. Breed and Ktsanes (1961) detail a process known as “personal sampling”: informal person-to-person interactions that essentially inform an individual how other members of his or her peer group will react to the problem. Large majorities with kings...... middle of paper ......Human Values ​​17: 139-53.Lichter, Robert and Linda Lichter. 1992. “The Great Greenhouse Debate: Media Coverage and Expert Opinion on Global Warming.” Media Monitor 10: 1-6.Pizer, William A. 2006. “The Evolution of a Global Agreement on Climate Change.” The American Economic Review 96: 26-30.Saunders, Mark A. 1999. “Earth's Future Climate.” Philosophical Transactions: Mathematical, Physical, and Engineering Sciences 357: 3459-3480.Ungar, Sheldon. 1992. “The Rise and (Relative) Decline of Global Warming as a Social Problem.” The Sociological Quarterly 33: 483-501. Vedlitz, Arnold and Dan Wood. 2007. “Problem Definition, Information Processing, and the Politics of Global Warming.” American Journal of Political Science 51: 552-68. Wilenius, Markku. 1996. “From Science to Politics: The Threat of Global Environmental Change.” Sociological acts 39: 5-30.