PESTEL FrameworkPolitical Political attention and pressure on healthcare is growing Government is trying to cut healthcare costs Obama's healthcare reform, the Patient Protection and Affordable Care Act (PPACA) was signed into law on March 23, 2010. Its purpose is to "provide affordable, quality health care to all Americans and reduce the growth of health care spending." Economic Reduction in family income due to the economic crisis Reluctance for customers to spend on dental careSocial/culture Increase in the age of the population Growth of diabetes and dental diseases Patients are increasingly better informed and therefore more demanding Greater pressure on customer service Patients demand more price transparencyTechnological New communication technologies New ways of direct advertising (such as TV commercials for dental clinics) Social media for healthcareLegislation The insurance sector healthcare has many regulatory and legislative restrictions The evolution of the Internet makes patients more aware of new policies and legislation. They are now demanding more rights in their healthcare programs. Many changes in advertising laws, especially for healthcare productsEnvironmental Growing environmental awarenessPORTER's 5 Forces:Threat of new entrantsAll financial services companies entering the insurance market can pose a threat, Even any bank or investment banks can start offering health insurance products. On the other hand, the threat of new entrants is limited. This is due to various federal policies imposed by the government on insurance companies to stay open. These federal and state regulations make it very difficult for anyone to enter the health insurance market. Also, to start...... half of the document... approach used Ability to adapt to changing marketsWeaknessso Huge increase in general and administrative expenses due to company expansion o Company is highly dependent on the market American. It is therefore exposed to major risks due to market fluctuations and economic instability. Opportunities Increase the number of services provided especially in the field of dental care Target people who are not enrolled in any health plan Introduce new products and plans to target a specific segment of people The company is huge, but it is needed only about 8 million people, or only 7% of the market. By taking effective measures, the company can achieve more growth opportunities.Threatened Due to the economic recession, customers are increasing pressure to reduce prices o Strong competition o Changes in government regulations