If we have to examine the educational status of the respondents; in first place is the three-year degree with 42%, followed by the master's degree with 28%, high school with 27% and finally the doctorate with 3%. The education status analysis figure is given below. Figure 8: Results of the Education Status Analysis for Coca Cola The majority of participants are between the ages of 24 and 29 with a percentage of 57%. It is followed by the 18-23 age group with 28%. Data for other age groups can also be seen in the following figure.Figure 9: Age Analysis Results for Coca Cola2) Brand Awareness Analysis for Coca ColaAfter the first four background knowledge questions on the survey, participants were asked a question to assess respondents' awareness of the brand. As seen in the figure, more than 90% of respondents chose the answer "I know" or "I know very well". Figure 10: Results of brand awareness analysis for Coca Cola3) Reliability analysis on sensory brandingWe used five different variables for the reliability analysis of sensory branding. To measure the brand's sensory branding levels we are asked five different questions. As mentioned in the previous sections, sensory branding is based on the five senses. The following two figures are relevant to the topic. Figure 11: Sensory Brand Trust Analysis Results for Coca Cola When we analyzed Figure 12, we see that; the expression ''The Coca Cola brand has distinctive qualities with its taste'' ranks first with 4.05. On the other hand, the expression “the Coca Cola brand has distinctive qualities with its smell” has the lowest mean with 3.35. Loo...... middle of paper ...... has a statistically significant effect on brand loyalty for the Coca Cola brand.b) Hypothesis testing for the Starbucks brandH1: Sensory branding has a statistically significant effect on the loyalty brand. When we look at Starbucks' sensory branding data we see that most of the values ​​are above 3. The most notable point is that the values ​​of the five senses are very close to each other. When we calculated the average of the values ​​we can say that Starbucks' results are positive with 3.66. The values ​​of the brand loyalty part are also quite high, such as sensory branding. The average brand loyalty of Starbucks is 3.38 and it is positive. According to this information, hypothesis H1 was recognized for the Starbucks sample. Sensory branding has a statistically significant effect on brand loyalty for the Starbucks brand.