More than 300 stores Reliance Fresh and Reliance Mart are quite popular in the Indian retail market. It expects its sales to reach Rs. 90,000 crore by 2015.AV Birla GroupAV Birla Group has a strong presence in Indian apparel retail. Brands such as Louis Phillipe, Allen Solly, Van Heusen, Peter England are quite popular. It is also investing in other retail segments. Will invest Rs. 8,000-9,000 crore by 2015. Retail Formats in India Hypermart/Supermarkets: Large self-service outlets offering products across a variety of categories.  Mom-and-pop shops: These are family-run businesses that cater to small segments; they are individually managed outlets and have a personal touch.  Departmental Stores: These are general retail retailers offering quality products and services.  Convenience stores: These are located in residential areas with slightly higher prices for goods due to the convenience offered.  Shopping Malls: The largest form of retail market in India, shopping malls offer customers a mix of all types of products and services, including entertainment and food, in one