Today, due to increasing competition and complex market conditions, redirecting consumer preferences is becoming increasingly difficult. Branding has become an extremely important phenomenon from both the point of view of consumers and producers. Difficult competitive conditions and changing consumer characteristics force companies to create a strong brand. Retaining existing customers and creating strong brand loyalty is the fundamental issue of marketing communications. Differentiating yourself from consumers who are difficult to reach and influence is a primary objective of companies. (Pira, Kocabas and Yeniceri, 2005) Countless ways and methods are used within this objective. Furthermore, new strategies are being developed. One of these strategies, which means the combined use of the five senses is a sensory branding strategy. In the past, to differentiate themselves from the competition, many companies only catered to the senses of sight and hearing. But now companies are focusing on the five senses for the same reason. Nowadays, the concurrent use of the five senses has actually become w...