Japanese Media All over the world, the influence of modern media is changing people's lives, and Japanese society is no different. The media can influence how people think, feel and act. As technology becomes more advanced and accessibility to various media sources becomes easier for everyone, the influence of advertising, radio, TV and films continues to have a greater impact on society. The Japanese are considered leaders in all forms of technology, which is why people around the world look to them to set trends and lead the way in the future of media. Advertising and Transportation The PASMO card is a prepaid smart card to pay for transportation public in Japan. According to the Japanese Department of the Ministry, there were nearly 11 million PASMO cards in circulation in Japan in 2008 (Department of the Ministry, p4, 2009). These cards are used for travel on any subway, train, and bus system in Japan. With the volume of people using various forms of public transport, the visibility for advertisers is immense. For this reason, many media outlets use public transportation as their primary source of advertising. In metropolitan areas of Japan, as in the United States, the subway is a widely used form of transportation that allows travelers to travel to various areas of the city. the city quickly and relatively cheaply. With millions of people, both locals and tourists, subway trains are the perfect place for advertisers to give their products as much exposure as possible. Advertisers place their ads on posters inside train cars on small overhead posters, as well as on posters on doors and railings. They also create adhesive adverts that are placed on car seats.......in the middle of paper......hand printing to block wood printing to current technologies used to mass produce books, magazines and newspapers. Children's books are especially popular in Japan. Children's books cover a wide variety of topics, many of which involve trains. A popular series of children's books telling the adventures of a young brother and sister. Explore the adventures of children as they explore the city using trains and buses. In the series, children learn how to get around their town to run errands for their elderly grandmother. Books teach children the importance of responsibility and awareness. Works Cited Ministry of Environment, Japan (February 2009): Environmentally Sustainable Transportation Efforts in Japan. Retrieved [from http://www.uncrd.or.jp/env/4th-regional-est-forum/Presentations/11_BS3_Japan.pdfhttp://www.japanmarketingnews.com/