As markets are excessively competitive, we strive to maintain the first place as wholesalers and gain competitive advantages through continuous advancement. Top Gifts seeks to be a leader in its business locally and in trade between Chinese as well as African markets. The company's goal is to serve the entire existing customer and of course the potential customer and lead to their satisfaction which will lead to earning more profits. The company's employees, although not that many, were grouped into different departments such as marketing, sales, human resources and accounting. Each employee is an expert in his field. In this way, the company benefits from the specialization of individuals who will develop common knowledge throughout the group. Due to the strong competition in the market, this puts great pressure on the company not only to find growth opportunities, but to choose the best growth opportunities. available at the moment. Top Gifts has thus chosen to broaden its market and tackle the African one by exporting from Lebanon to