Any product must be marketed to consumers who look forward to that which creates a lasting impression on both the product and emotional levels. For all businesses, from small retail organizations to large multinationals, that strive to satisfy customers, marketing is one of the critical functions that facilitate them to compete in the market, according to "Advertising and Promotion" by Belch and Purani ( 2013). To achieve the same goal, these market-oriented companies must develop and maintain their relationship with customers. To attract people, the company offering the product or service must get the right “unique selling proposition” and compel the audience to buy the product or avail the service. Companies use advertising to achieve this goal. Advertisements are designed to fit the type of product, meet people's needs and connect with them psychologically. While advertisements should be enticing, they should draw the consumer's attention to the product or service. As David Oglivy, the father of advertising, says; a good advertisement is one that sells the product without drawing attention to itself. When advertisements are broadcast to the target audience through various media, the right channel or sometimes more than one channel is chosen. Best designed advertisements; together with the right media to market the product, they ensure that the brand establishes itself on the market. Once established, to maintain their hold on the market, companies constantly develop different advertising strategies to maintain an edge over their competitors. The concept of advertising applies not only to consumer goods or services, but also to people...... paper...... to achieve the set objectives, more than one type of communication is necessary. A huge portion of the company/seller's budget is usually allocated to communication. One of the most popular, far-reaching and successful means of promoting and marketing a brand among existing customers and also attracting new ones is advertising. In the book “Strategic Brand Management” by K. L Keller it is said that advertising increased the sales of companies such as Coca Cola, Gillette and Heinz even during the recession. According to the quote American advertising executive James Webb Young discovered on page 32 of the book, "What's in a name?" Advertising and the Concept of Brands by John Philip Jones and Jan. S. Slater, “advertising is used to add 'subjective' values ​​to the 'tangible' values ​​of the product. Subjective values ​​matter just as much as tangible values.”