Marketing Plan 1.0 Executive SummaryThe consortium of Memphis community theaters, including Germantown Community Theatre, Theater Memphis, Playhouse on the Square, Circuit, TheatreWorks, Harrell, and Arlington Arts Group, provides value immeasurable in increasing the cultural quality of life in the community. By working together with a strategic marketing plan they can increase audiences from 60% to 75% of capacity, while building strong support for years to come. Memphis business leaders support the arts, including community theaters, to ensure that Memphis is a place where the best and brightest come to work and live. Young professionals are today's audiences and tomorrow's board members and supporters. We decided to target young professionals with networking needs in the arts in the greater Memphis area. Is our intention to target a greater share of Memphis professionals? money and time for entertainment towards community theater. To meet the needs and desires of our target audiences, theaters must position themselves and project themselves on a unique level compared to other commercial forms of live entertainment. Community theater can't compete if all it offers its audience is the stage. A theater experience must be much more than watching a show. We must combine the theater environment, the audience, the actors and directors to create a unique mix of ?cultured? event. For this revival and recast, Memphis community theaters, as a consortium, must play a vital role in offering high value to audiences in terms of entertainment, culture and community connection. We plan to use young professional groups like MPACT as channels to communicate the new concept of ?Theatrical Experience? through the presentation and distribution of CDs, flyers with opinion leaders supporting their expertise.2.0 Situation Analysis2.1 OverviewCommunity theaters throughout the Memphis/Shelby County area, from Midtown to Collierville, produce a variety of performances throughout the season. Members make up about 60% of the audience, who are highly educated and appreciate art. Theaters compete in the leisure/entertainment sector, with the Orpheum Theatre, cinemas and sporting events. The analysis of opportunities and problems is followed based on the current market situation.2.2 Current market situationTrue to their name, com...... middle of paper ...... seeks high profile contacts and good image building activities especially due to the on outsourcing issue. Since community theater boards include executive-level staff, these consultancies could gain high visibility and a sophisticated image by pairing with something ?cultured? as theatre. Community theater boards may require these companies to sponsor the construction and maintenance of theater websites in exchange for good public relations and contacts. Finally, if we include miscellaneous expenses of $5000 (including professional video graphics expenses in case our home videos don't work up to par) our total marketing budget shouldn't exceed $10,000. they are different from other months due to the Christmas period and the type of shows. For audit purposes, the plan also allows for month-to-month comparisons of actual versus budgeted sales and expenses. We will discuss and monitor growth with monthly progress reviews during the first year.