• Samsung is the first to own the market share in many sectors which relate to mobile, television and hardware. Samsung has achieved successes in manufacturing design and supply. • Samsung has obtained numerous patents to consolidate Samsung's position over its competitors and also obtain numerous awards for innovative design. • Samsung focuses on producing environmentally friendly products. Samsung also creates numerous recycling projects that contribute to its success. • Samsung builds its manufacturing equipment and factories in low-cost countries. Samsung uses this approach and can leverage the low price to gain high benefits. • Samsung has gained a lot of market share by selling products such as televisions, mobile phones, semiconductors and smartphones. This market share has its own advantages that Samsung can use to reduce product costs and demand for good contract terms. • Samsung is the ninth most valuable brand and its value is almost $33 billion. Samsung grew 40% from 2011 to 2012. The business is achieved thanks to the company's power to provide social contributions and trade fair events. Weaknesses • Samsung has infringed the patents of competitors which include Apple and other companies. This event led Samsung to pay large damages. • In the world, Samsung owns the largest technology company in terms of revenue but has only a low profit margin. Although smartphone and cell phone sales are more profitable, its profit margin is quite low due to semiconductor sales and aggressively reduced prices. Apple, HP, Dell and Sony are the main buyers and competitors of Samsung Electronic products. If competitors cannot find complementary products, then... half the paper......savers a low margin in various products and sells them at decreasing prices. Its competitors will follow its steps to decrease the price, which will erode its profit margin. Conclusion: In conclusion, Samsung uses its abundant market knowledge and global qualities to develop distinct strategies to launch various products in the global market. It also fulfills its mission by dedicating its technology and human resources to the development of global society by providing the best services and products. Samsung complies with low and ethical standards that protect the safety and health of the environment, maintains the value of clean corporate culture, and respects its customers, employees, cooperative citizens and stakeholders. Samsung must establish the various strategies to adapt the changing needs of the market and also must follow the steps of the competitors to implement the different strategies.