For example, if a company is just starting out, it would be beneficial to set a long-term goal for where and how to measure success five or even ten years into the future. This will allow them to continue to adapt to changing markets and trends. If an established company is doing a self-assessment to examine its success over a period of time and realize that it has not been as successful as expected, strategic planning would be exceptionally helpful in getting it back on track to achieve its goals. Once you have established strategic plans, you can use tactical plans to execute short-term objectives. When an organization is just starting out, tactical plans can be used to create procedures and identify roles for starting different parts of the organization. If a company is struggling and establishes a new strategy, tactical plans can be used to restructure the roles of departments, collaborators and teams to get the company back in the right direction. In the case of my company, Kum and Go, tactical plans are used at the middle management level to continue to support the company's strategic expansion plan and overall goal of becoming the number one affordable retailer in the United States