We all know that in marketing, relevance produces results. This also applies to email marketing. Receiving a message or offering offers tailored to your customers' needs is key to effective marketing. Getting to know a customer or potential customer one by one can be complicated and tedious, luckily there is software that does it for you. The ability to personalize the email and send different versions to different subscribers is a great marketing tool. This is called dynamic content and is usually available for enterprise-level email software. Beyond dynamic content is the core of marketing automation. This not only contains small pieces of information tailored to your customers, but is also analyzed based on customer behavior. For example, when your prospect has visited you at least 4 times a week: the software sends an email to that prospect to help them pursue the customer's decision. This marketing automation has been a reality for years, but it is limited to only a few companies that can pay the price. But now Infusionsoft makes marketing automation a reality specifically for small businesses. If you've been using AWeber or MailChimp for a while now, but aren't satisfied, consider Infusionsoft. InfusionSoft is contact management/CRM, marketing automation, eCommerce, and sales automation all rolled into one. Infusionsoft is a software As A Service (SAAS) company based in Gilbert, Arizona. Infusionsoft has made Inc. Magazine's list of America's fastest-growing private companies for five consecutive years. That's why I recommend Infusiosoft because Infusionsoft knows what its software does and who can benefit from it. They are very good at contacting potential customers and knowing where to find them. Like... half of the card... every day, you will have to pay for their extra services. Many features you need in Infusionsoft are offered as an add-on that you have to pay for before you can use it. Infusionsoft is a great CRM software, but like most software, it has some flaws that, if you can live with them, be a perfect product for you. You just need to understand the resources available and get things done in a way that works for your business. Infusionsoft can increase your sales by around 80% in just a few months, but it takes time to put things together. First, find out what it can do for your business, apply it, then make it work smoothly to reach that goal. Infusionsoft can work in any business, but it's not the best fit for certain types of businesses. For this cost, you will get what you paid for. I'm a happy Infusionsoft customer, you'd like to be too?