Through innovation, they are trying to create a customer-centric experience that seamlessly integrates digital and physical shopping. The company's strategy is to lead in terms of price, invest in differentiating access, be competitive in assortment and offer an exceptional experience. Price Leader is designed to earn the trust of its customers every day by providing a broad assortment of quality goods and services at the promised everyday low prices, while promoting a culture that rewards and embraces mutual respect, integrity and diversity . Daily Low Prices is the company's pricing philosophy whereby they list items at a low price every day so that their customers have confidence that their prices will not change in the event of frequent promotional activity. The everyday low price represents the company's commitment to controlling expenses so that cost savings can be passed on to customers. The company is also committed to offering customers and members a great digital and physical shopping experience across its three reportable segments; Walmart US, Walmart International and Sam's Club, (Walmart 10-K Annual Report, page.