Having a high awareness of social responsibility will maintain maintaining a high degree of corporate social commitment is an ongoing trend and would be very beneficial in the eyes of its consumers and the average man or woman. In this way, Starbucks must also show attention to fair trade coffee and the farmers who create it and perhaps even get to the presence of cooperative farms. The organization could also think about training the general public on the circumstances that these types of farmers face. The corporate obligation must also be highlighted at the multinational level; this would have a significant impact on the company's all-round reputation and reliability, particularly in areas where customer knowledge is common. Starbucks would also benefit from providing a much more comfortable and sociable environment for consumers to relax in while enjoying their beverage. The company has understood the shopping needs of customers by ensuring that all customers have the best experience in a coffee shop. Starbucks has made WIFI an option in every store, which has been in place for years. Furthermore, it is necessary to understand that Starbucks' negative result has been recognized as oversaturation of the market. It should broaden the reach of customers with a wider age range