What is Google Analytics?Google Analytics is a free service from Google that provides a core set of statistical and analytical tools for website administrators to perform web analyst tasks such as search engine optimization research and marketing purposes. It uses advanced technology that can collect large amounts of data to help measure how well your company's presence and online marketing is working. This powerful software has the ability to monitor website metrics, such as the number of visits and visitors, the number of specific pages viewed, bounce rate, and abandonment rate. One of its most outstanding features is the ability to track certain website pages, called “goals,” which can identify which visitor actions you want to track. “Targets” may track the duration of a website visit, the specific location within the website, every action the visitor takes during the visit, including social media shares, ad clicks, and page plays. videos and pages viewed by a unique visitor in a single visit. .Google Analytics collects valuable information that can build the paths users follow as they navigate a website. You can set up a series of funnel pages for each "goal" that leads to the "goal" page. Google Analytics first analyzes how many users are following the funnel, and then analyzes where users stop, get lost, or simply abandon the website. This way website administrators can make their sites more effective by helping visitors achieve their “goals”. With just a few clicks you can define any date range from which to view statistics and navigation from general to more in-depth data. specific data and everything from bounce rates to conversion rates. This is one of the biggest benefits provided by Google Analytics… half of the document… view it or have it corrected. Other Resources: Other valuable tools for your website are linked in this section. • Structured Data Testing Tool: Used by Google to test whether structured data markup can be parsed and displayed correctly in search results.• Structured Data Markup Assistant: This point-and-click tool helps you add markup of structured data to your HTML code.• Email Markup Tester: Used to validate the structured data content of an HTML email.• Google Places: Google's free local platform used by consumers to search for local businesses online. • Google Merchant Center: Where you can upload your product data so it's available for Google Product Search and other Google services. • PageSpeed ​​​​Insights: Used to make your web pages fast across all devices. • Custom Search: where you can customize your search experience for your website.